The world could do with a bit of gobblefunk right now. And some swatchscollop. And even a bit of frobscottle.
Anyone under the age of ten and reading Roald Dahl knows exactly what we mean, unless they’ve been fluckgungled by their parents.
Roald Dahl’s made-up language is writing at its wonderful and wacky best – an example of creative content that inspires, delights, and entertains long after it was first produced.
And it’s a lesson today’s marketeers should learn when trying to create content that makes their audience sit up and take notice.
Content continues to play a huge part in the marketing industry but as the amount out there grows, it’s harder than ever to get a message to hit home.
If you’re looking on s1jobs for a role in marketing, you’ll know writers are a vital part of the team: without a message or a story, any campaign is going to fall flat on its face.
So to help you on your winning way, we’ve compiled some top tips to ensure your content does its job properly.
Have a plan
For your content to have a chance of being picked up, be smart about what you write. Have an editorial strategy and stick to it. Check out what competitors are doing and identify a unique angle they’re missing.
Stop and think
If you can’t think of a good reason for creating something, then don’t bother. Bin it and move on to something more exciting.
Find your own voice
Your content should have a style that’s unique to your personality or the brand you’re promoting. It’s not always easy to find this but you can start by studying the styles of writers you admire to develop your own.
Have a killer intro
As any journalist will tell you, the first sentence of a story is the clincher. If you haven’t hooked a reader by the end of it, you’ve little chance. Keep it simple and straight to the point.
Don’t get carried away
The human attention span is now less than a goldfish’s so there’s no need to produce War and Peace. Write in short sentences and paragraphs covering no more than half a dozen points.
Rein in the hype and hyperbole, readers are smart and know if they’re being manipulated. Your content should inform and entertain. If your copy is selling something, keep it believable.
If you have the write stuff to make it in marketing, start a new chapter in your career with the latest vacancies on s1jobs.com