why recruit online?

With the average Briton now spending more time online than watching television, the Internet is firmly established as a mainstream and mass media. And it’s particularly suited to recruitment.

the online audience

• There are currently more than 30 million people online in the UK, representing around 65% of the population.
  
  
• 50% of Internet users go online every day.
  
  
• Surfers in Scotland and London are the nation’s heaviest Internet users - spending more than three hours a day online.
  
  
• More than two thirds of Scottish adults use the Internet when looking for a new job - and the Internet is now considered to be the single most useful job seeking resource.

• Scotland is the UK’s fastest growing region for broadband access, with broadband now accounting for more than 70% of Internet connections.
  
  
• Internet advertising spend in UK is now greater than spend on radio, cinema or outdoor. The Internet is the fastest growing advertising medium in history.
  
  
• Recruitment is the largest category of online ad spend. It was worth more than £160m in 2005.

Sources: Neilsen // Netratings, The Office of National Statistics, IAB / Pricewaterhousecoppers, YouGov/Hotgroup