Client: Police Scotland Sector: Emergency Services / Public Sector Goal: Raise awareness of diverse career routes, grow applications and attract prospective recruits to Recruitment Drop in Days.
Featured in The Herald online and on s1jobs Company profile with video and accreditations Job ads boosted with visibility features
Police Scotland turned to s1jobs to reach the widest pool of talent in Scotland; challenging outdated perceptions and showing policing as “a job like no other”. By showcasing diverse career paths and promoting the values and benefits of working with Police Scotland, s1jobs helped to attract jobseekers from all walks of life. Through targeted, multi-channel campaigns, we connected their opportunities with an engaged audience – delivering reach, resonance, and results.
A journalist-led piece was published in The Herald online, sharing Police Scotland’s mission and the details and purpose behind the Drop In Recruitment Events. This high-trust coverage helped elevate the employer brand beyond a simple job ad.
“This campaign helped us present a modern, compelling view of policing that resonated with a wide range of candidates.” – Bianca Crawford, Communications Strategy & Insight Lead, Police Scotland
Over 5,000 click throughs – Newsquest targeted digital campaign and social media promotion The article generated 1,275 visits and 1,865 pageviews
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