Consultant, MarTech Business Analyst

You will work with outstanding digital talent across disciplines to innovate and create great solutions for iconic brands.

Your responsibilities will include:

· Assist in conducting stakeholder interviews, requirements workshops, and discovery sessions related to MarTech platform implementations, customer data initiatives, and digital marketing transformation programmes.

· Support the documentation and analysis of current-state business processes and marketing workflows, helping to identify opportunities for improvement through MarTech solutions.

· Learn to develop and contribute to functional specifications, use cases, and user stories that translate business requirements into actionable deliverables for technical teams.

· Actively participate in implementation and post-implementation phases, supporting user acceptance testing (UAT), user training, and change management activities to drive platform adoption.

· Help identify and document risks, issues, and dependencies related to MarTech platform deployments, contributing to mitigation planning and escalation processes.

· Support the maintenance of project documentation, including business requirements documents (BRDs), functional design documents, and test scripts across MarTech workstreams.

· Stay informed about emerging trends, platforms, and best practices in marketing technology, customer data platforms, and AI-driven marketing, contributing to our internal community of practice.

To be successful in this role, you will need a combination of growing analytical, functional, and communication skills, paired with a genuine interest in marketing technology and customer data. You will thrive in a collaborative environment where curiosity and initiative are valued as much as technical proficiency.

You will have:

· A foundational understanding of Marketing Technology (MarTech) concepts, including marketing automation, customer relationship management (CRM), and customer data platforms (CDPs).

· Developing analytical and problem-solving skills, with an ability to help break down business challenges and contribute structured thinking to solutions.

· An understanding of platforms such as Adobe Experience Platform (AEP), Salesforce Data Cloud, Salesforce Marketing Cloud, or equivalent marketing technology solutions.

· A basic understanding of data concepts including SQL, databases, and APIs, with an enthusiasm to develop deeper technical knowledge over time.

· Developing communication and interpersonal skills, with the ability to engage professionally with clients and internal teams in workshops and meetings.

· Familiarity with Microsoft Excel and PowerPoint for supporting data analysis and presentation preparation.

· A drive to earn relevant industry certifications such as AEP Business Practitioner, Salesforce Data Cloud Consultant, or business analysis qualifications such as BCS Business Analysis Practice.

· An understanding in the applications of AI and agentic technologies within marketing contexts.

· Confidence using AI tools and LLMs in day-to-day work - whether to support research, documentation, or the quality of deliverables (desirable).

Behind every effective MarTech implementation is someone who can bridge the gap between what a business needs and what a platform can do. As a Senior Consultant specialising in MarTech Business Analysis, you will play that bridging role - working closely with experienced consultants and client teams to gather requirements, document processes, and shape the functional design of marketing technology platforms including customer data platforms (CDPs), marketing automation tools, and CRM systems.

This is a strong opportunity for an ambitious individual who wants to build deep expertise in Marketing Technology, data-driven marketing, and business analysis. You will develop your skills across a broad ecosystem of platforms and industries, gaining hands-on exposure to some of the most innovative MarTech programmes in the UK market.

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"What attracted me to Deloitte were the endless opportunities and the collective experience of other like-minded individuals. Deloitte's clients include many of the world's largest organisations; I wanted to be part of a team that made a difference that I could be proud of." - Dan, Technology and Transformation

"I get to work on projects that help clients in a sector I feel truly passionate about." - Rhiannon, Technology and Transformation

"Everyone always says, "it's the people," and that's true. Working for a brand you feel proud of feels pretty good too. And you don't have any stress about fitting into a particular stereotype, because there are so many different types of people in Deloitte Digital." - Gillian, Technology and Transformation, For this role we can offer coaching and support designed for returners to refresh your knowledge and skills and help your transition back into the workplace after a career break of two years or more. If this is relevant for you, just let your recruiter know when you make your application.

Our commitment to you

Making an impact is more than just what we do: it's why we're here. So, we work hard to create an environment where you can experience a purpose you believe in, the freedom to be you, and the capacity to go further than ever before.

We want you. The true you. Your own strengths, perspective and personality. So, we're nurturing a culture where everyone belongs, feels supported and heard, and is empowered to make a valuable, personal contribution. You can be sure we'll take your wellbeing seriously, too. Because it's only when you're comfortable and at your best that you can make the kind of impact you, and we, live for.

Your expertise is our capability, so we'll make sure it never stops growing. Whether it's from the complex work you do, or the people you collaborate with, you'll learn every day. Through world-class development, you'll gain invaluable technical and personal skills. Whatever your level, you'll learn how to lead.