Customer Marketing Executive

ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day's leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up. AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month! We're focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others') for the environment. About The Role Job Purpose To work collaboratively across Sales and Marketing, developing activation campaigns for the On Trade, managing and delivering POS materials and event management Key Result Area / Principal Duties & Responsibilities

• Execute key On-Trade events and activations, including managing the implementation of draught bars to maximise visibility, distribution and rate of sale.
• Collaborate closely with cross-functional teamsto ensure customers and the field sales team have the right glassware, merchandise, artwork and promotional materials to bring activations to life effectively.
• Lead Trade Press and Route to Market advertising, tailoring communications and messaging to ensure they are relevant and impactful for the intended audience.
• Develop and deliver seasonal campaignsto drive rate of sale across Independents and the Managed Estate. This includes aligning campaigns with the wider brand strategy and providing the sales team with the tools and activation plans needed to sell into customers
• Develop an annual summer programmethat enables the field sales team to access cost-effective merchandising solutions, such as parasols and chairs, helping to increase distribution and strengthen brand presence across the On-Trade.
• Support the sales team with smaller customer tenders, developing activation ideas, briefing relevant stakeholders and providing support throughout the pitch process.
• Manage Bronze-level partnerships, developing and delivering relevant venue activations that strengthen relationships and maximise brand exposure.
• Quarterly competitor analysis - spend time in trade, update the team on competitor activity
Key Relationships - Internal & External Internal: Customer Marketing Sales Creative Studio Brand Social Team Finance Digital Merchandise External: Independents & Bar Groups Agencies - Events/Warehousing/Design

Demonstrable experience in a marketing or sales role in On Trade / Hospitality Knowledge Understanding of UK On Trade Innovative thinking and approach to driving sales and growth. Familiarity with project management, trackers, and performance metrics. Skills Strong communicator Capable of managing multiple projects at once Creativity in developing and executing On Trade focused activation Personal Attributes Highly motivated and results driven Extremely collaborative and able to develop relationships internally and externally Ability to manage multiple projects from start to finish Proactive and adaptable with a focus on identifying new opportunities Passionate about the drinks industry and eager to learn and grow in this area Additional Requirements Flexibility to travel, mainly across the UK with occasional overnight stays Able to work in a fast paced and dynamic environment

PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR We love great craft beer. We want everyone to be as passionate about it as we are - and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that's for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that - we are a Best Places to Work employer 2023 PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we're taking your future seriously. 4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want. STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe
• (don't put your hoody in the fridge though)