Digital Marketing Officer

Digital Marketing Officer

Part time, 21 hours per week (0.6 FTE)

Salary Grade 4: £31,109 per annum (FTE), pro rata for 21 hours per week.

For more than 425 years, the Royal College of Physicians and Surgeons of Glasgow has been improving health and healthcare for people around the world.

Today, we are a professional membership body providing education, assessment and development to more than 15,000 Fellows and Members at all stages of their careers. We are a UK organisation with a global membership.

Our estate in the heart of Glasgow city centre includes modern conferencing and events facilities, a rich and extensive heritage collection with museum status, a library and our multi-award winning events offering, 1599 at the Royal College.

Our purpose is built around delivering:

• Excellent education and outstanding member experience
• New standards through assessment and gold standard qualifications
• Transformative impact on the health and wellbeing of the wider world

Our vision: To build an influential global community that enables our Members to

develop the skills, knowledge and influence to improve healthcare standards

worldwide.

Our mission: We want to enable our Members to achieve their full potential as

healthcare professionals and give them an influential voice in the world.

Our values: The College is not a building or a tradition, but a global community. In all

that we do, we’re committed to putting our people first: Fellows and Members, those

undertaking our education and assessment, colleagues and partners.

For us, how we work is as important as what we do, and we aim to live by our values.

They embody the essence of the College motto, conjurat amice, meaning ‘together in

friendship’. It’s an approach that is as relevant today as it was 425 years ago.

• Community: Working together to support one another to succeed; listening to and engaging with partners and people, locally, nationally and globally, to achieve our core purpose.
• Integrity: Valuing and learning from our heritage and commitment to excellence; never compromising on our core purpose, our standards and the quality of delivery.
• Innovation: Proactively challenging current thinking with a forward-looking agile approach that meets the changing needs of our members and all those who interact with us.
• Inspiration: Leading by example through open dialogue, teamwork and engagement to maximise our potential and affect change.
• Inclusivity: Demonstrating care, kindness, civility, generosity and mutual respect through the way we welcome, work and interact with people.

The role

The Digital Marketing Officer will play a key role in the delivery of strategic digital marketing activity for the College. They will lead the planning, delivery and optimisation of paid digital campaigns and email marketing activity to raise the College’s profile and engage target audiences.

They will coordinate paid marketing activity across key social media and digital advertising platforms, including Instagram, Facebook, LinkedIn and Google Ads. This includes planning and executing campaigns, monitoring performance and continually optimise activity to maximise engagement, conversions and return on investment.

The role will support the delivery of a high volume of targeted email marketing campaigns, helping to coordinate and implement communications through the College’s email platform to promote courses, events, membership and educational offerings.

The Digital Marketing Officer is part of the marketing and creative team and reports to the Marketing Manager. They will develop clear KPIs, monitor campaign performance and contribute to regular reporting and insight to inform future marketing activity.

About you

• A degree-level education (or comparable experience) in marketing, digital marketing or a related subject.
• A minimum of two years of professional experience in a marketing role.
• Excellent communication skills, with the ability to write clear and engaging marketing copy for digital channels.
• Advanced knowledge of Google Ads, Meta Ads (Facebook/Instagram) and LinkedIn Ads, with experience of planning, delivering and optimising paid digital marketing campaigns across these platforms.
• Demonstrable experience of coordinating email marketing campaigns using an email marketing platform (eg DotDigital, Mailchimp, HubSpot), including targeted campaigns and marketing automation.
• Experience of data selection and segmentation, including working with CRMs.
• Experience using analytics tools such as Google Analytics (GA4) to evaluate campaign performance.
• Effective analytical skills with the ability to monitor and campaign performance, interpret data and optimise activity based on insights and KPIs.
• Experience of coordinating marketing campaigns across multiple channels and stakeholders.
• Strong planning and project management skills, with the ability to prioritise and manage multiple campaigns simultaneously while meeting deadlines.
• Highly developed interpersonal and collaboration skills, with the ability to work effectively with colleagues across different teams.
• Competent in use of Microsoft 365 apps such as Outlook, Teams, Word and Excel.
•  Desirable: Experience of working in a membership or academic environment.

Benefits include:             

• 40 days holidays ( pro rata for part time employees)
• Hybrid working – at least 50% working in College, dependent on the needs of the business
• Pension Scheme – The College offers a contributory pension scheme with employee contributions ranging from 6% to 10%, based on the employee’s chosen contribution level
• Life Assurance
• Enhanced Sick Pay, Maternity, Paternity and Adoption pay
• Health and Wellbeing Benefit
• Cycle to Work Scheme

How to apply

Successful candidates will have the requisite ability and experience to meet the

specific requirements of the post.

If you believe you have the skills to be part of our team, then apply by submitting your CV, with a cover letter and Equal Opportunities Monitoring form (available from our website).

Please note that the College is unable to provide visa sponsorship. Therefore, candidates

must already have the right to work in the UK.

Closing date : Wednesday 8 July at 10 am. Interviews are anticipated to take place on 16 July 2026.

 The Royal College of Physicians and Surgeons of Glasgow is a Scottish Charity, SC000847, regulated by the Scottish Charity Regulator (OSCR)