Digital Optimisation and Communications Consultant

As our Senior Digital Optimisation and Communications Consultant, you will be involved in the development of our growth engagement strategy that connects and optimises our customers digital journeys and engagement across the business. Alongside this, you'll be managing our engagement engine on behalf of Mylo. Reporting to the Mylo Head of Marketing and forming part of the Mylo Marketing function which sits within the accountabilities broader Aegon UK Marketing and Proposition department, you will help design and execute a growth marketing strategy. Mylo is the permanent cross-functional customer value stream that has targets to maximise the value of our existing customer base. We need someone to help us build and personalise a modern engagement engine, who can enable a growth marketing strategy based on data, continuous digital (email and web) journey optimisation, analytics and insights to help existing workplace customers maximise their savings. Mylo will help us drive marketing conversion in our customer base, by interpreting insight and data to help us build campaigns and marketing funnels which results in a deeper and more meaningful relationship with Aegon. Working closely alongside our data science team, you will analyse customer outreach trends to understand patterns.,

• Ensuring our email communication activity is planned and delivered to timelines.
• Designing, building and managing automated, event-based, email and push marketing communications.
• Leveraging digital analytics and reporting to assess the performance of our digital estate and emails.
• Making effective use of customer insight and understanding key segments to deliver effectively targeted email marketing communications, using dynamic content variations, associated website targeting and segments where appropriate.
• Identifying automation opportunities and drive constant improvement to make delivery more efficient.
• Implementation of testing and optimisation strategies to drive continuous improvement in campaign performance in a controlled way.
• Ensure adherence to Conduct Risk requirements and meeting all regulatory and customer-based responsibilities and objectives.
  
  Experience working in digital marketing or communications function.
• Proven credentials in writing marketing communications, considering accessibility.
• Working knowledge with either Braze, HubSpot, Salesforce Marketing Cloud or Adobe would be highly beneficial.
• Experience using web targeting software (ideally Adobe Target) with experience in email parameters, dynamic content and segment targeting.
• Awareness of the compliance and regulatory impacts on financial promotions.
  
  We're serious about your future and our enhanced pension scheme is now in place. We ask you to contribute 3% of your salary to your pension and we'll put in 9%. If you decide to contribute more, we'll match it up to a combined total of 20% of your salary (that's 7% from you and 13% from us).
• A discretionary bonus, depending on personal and company performance.
• 36 days leave per year (including bank holidays, pro-rated for part-time).
We also offer private medical cover, life assurance, critical illness cover, enhanced parental leave and a variety of lifestyle benefits to help our employees live their best lives, including retail discount vouchers, cycle2work scheme, subsidised restaurant and online GP appointments. To find out more about what to expect at Aegon, visit our careers site. We're looking for talented individuals who are ready to make a real impact. If you're excited about new challenges and want to work with a team that values your skills, apply today! The legal bits We'll need you to confirm you have the right to work in the UK. If we offer you a job and you accept, there are some checks we need to complete before you can start with us. This will include a credit and criminal record check, as well as providing satisfactory references. Equal Opportunity Employer