Fundraising Executive - Giving Campaigns & Products

ABOUT US

The National Trust for Scotland is Scotland’s leading conservation and membership charity dedicated to protecting and promoting Scotland's natural, cultural and built heritage. We care for historic places, landscapes and collections across the country so they can be enjoyed for generations to come.

The National Trust for Scotland is a fundraising charity with a successful and high performing fundraising team. Investment and organisational commitment since 2019/20 have driven strong and sustained growth, with the team consistently exceeding targets and generating an average of £10 million annually.

JOB PURPOSE 

The wider purpose of the role is to help drive the National Trust for Scotland’s ability to conserve Scotland’s built, natural and cultural heritage in our care. Specific to this role, you will work with the Fundraising Manager, Giving Campaigns & Products, to grow support and income from individual giving programmes and fundraising products. This is a varied and complex role through which you will support the strategic leadership of mass market and mid-level fundraising, growing our portfolio of donors and prospects and empowering our property teams and supporter groups to raise funds.

Coordinating and supporting individual giving programmes and fundraising products such as the Founders’ Circle, regular giving programme, Scottish Heritage Lottery and Dedicate a Tree, you will contribute to achieving an income target of £800,000 and above per year, ensuring vital funds and growing awareness for our charity’s work. A team player, you will work as a key member of the Giving Campaigns & Products team whilst supporting the wider Fundraising & Philanthropy team. 

This role supports and drives our highest profile, mass market fundraising activity and crucial pipeline development for Fundraising & Philanthropy income streams, requiring skilled multi-tasking, creativity and a laser focus on continuous improvement and results.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

1. Individual Giving, Campaigns & Products

• Coordinate and deliver fundraising campaigns, appeals and products across multiple channels.
• Support the delivery of regular giving, online giving, Founders' Circle, Scottish Heritage Lottery and Dedicate a Tree.
• Contribute to supporter acquisition, retention and income growth activity.

2. Supporter Journeys & Stewardship

• Deliver supporter communications, stewardship activity and donor engagement initiatives.
• Support stewardship events and fundraising communications.
• Help ensure supporters receive excellent experiences and appropriate recognition.

3. Audience Insight, Data & Performance

• Use audience data, segmentation and campaign reporting to support decision making and continuous improvement.
• Monitor campaign performance and provide analysis and recommendations.
• Maintain accurate records and reporting information.

4. Members' Centres, Friends Groups & Property Fundraising

• Support fundraising activity undertaken by Members' Centres, Friends Groups and Trust properties.
• Develop and maintain fundraising materials, guidance and toolkits.
• Coordinate communications and stewardship activity for supporter groups and place-based fundraising initiatives.

5. Stakeholder Management & Collaboration

• Work collaboratively with Marketing, Content, Fundraising Operations, Supporter Care and other internal teams.
• Coordinate activity with agencies, suppliers and third parties where required.
• Build positive working relationships across the organisation.

6. Financial & Operational Management

• Support management of campaign expenditure and income reporting.
• Ensure fundraising administration, fulfilment and operational activity are delivered accurately and efficiently.

7. Compliance & Risk Management

• Ensure fundraising activities are delivered in accordance with regulation, organisational procedures and best practice.
• Support accurate record keeping and compliance monitoring.

8. Innovation & Growth

• Contribute ideas for new fundraising campaigns, products and supporter engagement activity.
• Support testing and improvement of fundraising approaches and processes.

REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Qualifications

Essential

• None

Desirable

• Project Management qualification e.g. APM Project Fundamentals
• Process Improvement qualification e.g. Six Sigma Yellow Belt 
• Excel Associate Certification

Skills, Experience & Knowledge

Essential

Individual Giving, Campaigns & Products

• Experience supporting or delivering fundraising campaigns, appeals or fundraising products.
• Understanding of donor acquisition, retention and supporter engagement principles.

Supporter Journeys & Stewardship

• Experience supporting customer, supporter or donor communications and stewardship activity.

Audience Insight, Data & Performance

• Experience using data, reporting or audience insight to evaluate performance and support decision making.

Members' Centres, Friends Groups & Property Fundraising

• Experience working collaboratively with volunteers, supporter groups or internal stakeholders to deliver engagement or fundraising activities.

Stakeholder Management & Collaboration

• Strong interpersonal and communication skills with the ability to build effective working relationships.

Financial & Operational Management

• Strong organisational skills and attention to detail.
• Experience managing multiple projects and competing priorities.

Compliance & Risk Management

• Understanding of fundraising or marketing compliance requirements and willingness to maintain specialist knowledge.

Innovation & Growth

• Proactive approach to identifying improvements and opportunities.

Technical & Professional Skills

• Experience using CRM systems and Microsoft Office applications.
• Experience producing written content and fundraising communications.

Desirable

• Sector and organisational context: Experience of working in a fast-paced organisation with a national reach.
• Gaming and lottery products: experience of gaming products, such as lottery, raffle or prize draw activity.
• Travel: a current valid driving license for driving in the UK.

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