General Manager

🎮 General Manager – Flagship VR Experience

📍 Edinburgh

💰 £40,000–£45,000 + strong performance bonus

🚀 About the Role

We are launching a flagship free-roam virtual reality venue in Edinburgh and are looking for an exceptional, hands-on General Manager to lead the business from pre-opening through launch and into full operations.

This is a rare opportunity to take full ownership of a new entertainment concept — with real autonomy to build the team, shape the customer experience, and drive commercial success from day one.

The role is highly technology-led, combining venue operations with hands-on use of VR systems, booking platforms and customer management tools. It would particularly suit someone who is confident with technology and enjoys working in a gaming, immersive or digitally-driven environment.

With ambitious expansion plans, this role offers clear progression into multi-site or regional leadership for the right candidate.

🔧 Key Responsibilities

Operations & Leadership

• Lead venue setup, pre-opening activity and operational readiness

• Run day-to-day operations, delivering a seamless, high-quality customer experience

• Recruit, train and lead a high-performing on-site team

• Act as the on-site business leader, driving standards, culture and performance

• Oversee VR sessions and undertake basic technical troubleshooting to ensure smooth operation

• Liaise with the franchise provider on system updates, gameplay changes and operational best practice

Commercial & Performance Management

• Manage day-to-day commercial performance of the venue, ensuring strong revenue delivery and efficient operations

• Drive bookings, utilisation and overall performance

• Monitor commercial KPIs (occupancy, revenue, customer feedback, repeat bookings)

• Prepare and present a monthly performance review pack, including KPIs, insights and actions

• Develop and execute initiatives to maximise revenue (groups, parties, corporate events)

Marketing & Growth

• Own and execute local marketing strategy in Edinburgh

• Lead social media channels (Instagram, TikTok, Facebook)

• Create engaging, high-quality content with team support

• Build partnerships with schools, corporates and local event organisers

• Drive awareness, footfall and repeat business

Compliance, Systems & Safety

• Ensure health & safety standards are maintained at all times

• Maintain high operational standards across equipment and venue environment

• Strong ownership of booking systems, CRM and operational technology

• Confidently manage systems and resolve issues in a fast-paced environment

💸 Performance Bonus

Strong bonus linked to:

• Revenue and booking growth

• Customer reviews and ratings

• Venue utilisation

• Operational and launch milestones

👤 Ideal Candidate

• Proven experience managing a hospitality, leisure or customer-focused venue

• Strong commercial mindset with experience managing KPIs and performance

• Strong IT / systems capability – booking systems, troubleshooting issues and working with technology in a live environment

• Strong leadership, able to build and motivate teams

• Entrepreneurial mindset with a hands-on approach

• Confident with social media and local marketing

• Energetic, proactive and comfortable working in a fast-paced environment

• Available to work evenings, weekends and peak trading periods