GW Social Media Manager

We're looking for a creative and data-driven Social Media Manager to grow Glasgow Warriors' owned channels through innovative digital content and audience insight. You'll manage day-to-day social activity, cover matches and club moments, and help build stronger connections with supporters.

What you will be doing:

Manage Glasgow Warriors' day-to-day social media channels, ensuring content is timely, engaging and aligned to club priorities.

Plan, create and deliver innovative digital content that grows audiences and strengthens supporter engagement.

Use audience insights and performance data to shape content strategy and improve channel performance.

Identify emerging social media trends, content opportunities and new ways to connect with supporters.

Cover matches, club activity and key moments across the season to bring the Glasgow Warriors story to life.

Experience managing social media channels for a brand, organisation or sports environment.

Strong digital content creation skills, with the ability to plan and deliver engaging posts across multiple platforms.

Confident using audience insights, analytics and performance data to shape content decisions.

Excellent written communication skills and a good understanding of tone of voice, storytelling and supporter engagement.

Ability to work flexibly, including covering live matches, events and club activity when required.