Head of Foresight

Head of Foresight

Date: 2026-09-20T00:00:00

Location: Knightswood, Glasgow, GB, G14 0

Application Deadline: 2026-12-20T11:00:30.93

Company Overview

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent's.

Role Summary

Lead the development and application of consumer, brand and strategic insight and foresight to shape long-term growth for C&C. This role moves beyond insight generation to define where to play and how to win, translating consumer understanding, cultural trends and market dynamics into portfolio strategy, innovation pipelines and brand direction. You will lead a team ensuring the voice of the consumer drives decision-making across brand, innovation and commercial strategy.

Key Accountabilities

• Define and lead the foresight agenda, identifying future growth opportunities across brands, categories and occasions.


• Translate consumer, cultural and category trends into clear strategic choices, demand spaces and portfolio direction.


• Shape long-term brand and portfolio strategies alongside Marketing and Commercial leadership.


• Oversee brand health, consumer segmentation, audience understanding and evaluation programmes.


• Ensure insight moves beyond reporting to clear, action-led recommendations impacting brand and commercial plans.


• Set the standard for best-in-class insight frameworks, tools and storytelling.


• Lead consumer and insight inputs into innovation strategy, NPD pipelines and concept validation.


• Identify whitespace and future demand opportunities, guiding long-term innovation bets.


• Partner with Technical & Innovation teams to ensure consumer-led product development.


• Integrate foresight outputs into annual planning, brand strategy and commercial decision-making.


• Act as a strategic partner to senior stakeholders, influencing at ExCo and leadership levels.


• Ensure insight and foresight outputs drive measurable business impact.


• Lead and develop a high-performing team, embedding clear roles, ways of working and capability development across the foresight pillar.


• Elevate team output from "insight delivery" to strategic influence and recommendation.


• Own relationships with key research agencies and partners (e.g., Kantar, Nielsen), ensuring best-in-class delivery.


• Bring external thinking, innovation and new methodologies into CMI.


• Represent C&C externally as a leader in consumer and brand foresight.

About You

• Significant experience in consumer insight, strategy or foresight roles within FMCG / beverage or a consumer-led industry.


• Proven track record of shaping brand, portfolio or innovation strategy.


• Strong grounding in qualitative and quantitative research methodologies.


• Experience working with leading research partners (e.g., Kantar, Nielsen).


• Demonstrated ability to influence senior stakeholders and drive business outcomes.


• Experience leading and developing high-performing teams.

About Us

Operating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. C&C Group's portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners, the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at . All applications need to come through the candidate portal.

#s1-Gen

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent's.Role SummaryLead the development and application of consumer, brand and strategic insight and foresight to shape long-term growth for C&C. This role moves beyond insight generation to define where to play and how to win, translating consumer understanding, cultural trends and market dynamics into portfolio strategy, innovation pipelines and brand direction.You will lead a team ensuring the voice of the consumer drives decision-making across brand, innovation and commercial strategyKey AccountabilitiesDefine and lead the foresight agenda, identifying future growth opportunities across brands, categories and occasionsTranslate consumer, cultural and category trends into clear strategic choices, demand spaces and portfolio directionShape
long-term brand and portfolio strategies alongside Marketing and Commercial leadershipOversee brand health, consumer segmentation, audience understanding and evaluation programmesEnsure insight moves beyond reporting to clear, action-led recommendations impacting brand and commercial plansSet the standard for best-in-class insight frameworks, tools and storytellingLead consumer and insight inputs into innovation strategy, NPD pipelines and concept validationIdentify whitespace and future demand opportunities, guiding long-term innovation betsPartner with Technical & Innovation teams to ensure consumer-led product developmentIntegrate foresight outputs into annual planning, brand strategy and commercial decision-makingAct as a strategic partner to senior stakeholders, influencing at ExCo and leadership levelEnsure insight and foresight outputs drive measurable business impactLead and develop a high-performing team Embed clear roles, ways of working and capability development across the
foresight pillarElevate team output from "insight delivery" to strategic influence and recommendationOwn relationships with key research agencies and partners (e.g. Kantar, Nielsen), ensuring best-in-class deliveryBring external thinking, innovation and new methodologies into CMIRepresent C&C externally as a leader in consumer and brand foresightAbout youSignificant experience in consumer insight, strategy or foresight roles within FMCG / beverage or a consumer-led industryProven track record of shaping brand, portfolio or innovation strategyStrong grounding in qualitative and quantitative research methodologiesExperience working with leading research partners (e.g. Kantar, Nielsen)Demonstrated ability to influence senior stakeholders and drive business outcomesExperience leading and developing high-performing teamsAbout UsOperating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate
understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. C&C Group's portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your
experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at #####. All applications need to come through the candidate portal