Head of Marketing Communications - bp Pulse

We're looking for a dynamic, insight and data orientated Market Communications lead (UK) to focus on increasing usage for our chargers, launching new sites as well as demand partners. The position sits within the global Marketing and Communications team within bp pulse, who are responsible for setting overarching marketing strategies, creating processes to simplify our workflows in each market, driving brand awareness,consideration, and purchase intent. The local territory Leads work closely with the global function to access resource and support to implement local plans, optimising performance but owns the UK marketing strategy, planning, delivery and performance. You will be responsible for owning all UK marketing data that pertains to critical UK metrics that drive demand and conversion. This will include an in-depth understanding of all marketing performance and communicating results effectively into senior leadership teams. You will have solid strategic experience, which will be used
to identify where best to place budget and resources to deliver the strongest outcomes, in year as well as against a three-year strategy. Working closely with the global team, and with support from a Marketing Operations Manager, you will launch new activities successfully, and driving demand within agreed timings. Examples of these activities include launching of new sites, partners and tech. We are seeking an individual that can bring commercial & customer led thinking, can drive clarity and control but in a flexible and light touch way, a structured thinker with a great IQ & EQ balance who can effectively bring teams together to deliver at pace for our customers and our business.Entity:
Customers & Products, We're looking for a dynamic, insight and data orientated Head of Market Communications (UK) to focus on increasing usage for our chargers, launching new sites as well as demand partners.

This role requires to work from Milton Keynes office a minimum of two days per week and the London office one day per week

The position sits within the global Marketing and Communications team within bp pulse, who are responsible for setting overarching marketing strategies, creating processes to simplify our workflows in each market, driving brand awareness, consideration, and purchase intent. The local territory Leads work closely with the global function to access resource and support to implement local plans, optimising performance but owns the UK marketing strategy, planning, delivery and performance.

You will be responsible for owning all UK marketing data that pertains to critical UK metrics that drive demand and conversion. This will include an in-depth understanding of all marketing performance and communicating results effectively into senior leadership teams. You will have solid strategic experience, which will be used to identify where best to place budget and resources to deliver the strongest outcomes, in year as well as against a three-year strategy.

Key Responsibilities & Tasks:

• Own all UK marketing metrics and understand how they drive sessions and GM that ultimately drive demand



• Develop and implement high quality activation plans (with support from Marketing Operations Manager) for new site launches helping our customers find us



• Work closely with Demand Activation team to implement demand partner activation (with support from Marketing Operations Manager) challenging the current end-to-end journeys and offers to be simple and unmissable for the target audience



• Lead UK quarterly planning efforts, translating into actionable, clear briefs to global teams including defining content and resourcing requirements and how they translate into ROI



• Collaborate with network (pricing, demand, optimisation) teams to develop hypothesis and test to improve our business by increasing sessions



• Create annual UK marketing plans to accurately input into financial forecasts, and identify resourcing requirements



• Work hand in hand with network and global digital team to spend efficiently on lower funnel, site and subscriber activation



• Work closely with Customer Experience, Product and Tech to find opportunities to further improve the customer experience (B2C, Omni) and improve performance across the board



• Lead on development of new ideas (offers, messaging, market opportunities) to grow demand



• Fully understand the UK customer, who they are, how they charge and how the market is changing



• Use internal and external data to identify market and competitor insights, communicating actionable insights to UK leadership team



• Provide key customer insides to wider UK team, finding opportunities to challenge how we do things



• Drive customer engagement via website, app and work with global teams to develop plans with wider BP loyalty teams



• Work closely with Corporate PR to create and deliver Consumer and B2B press output



• Own claims matrix for UK, communicating changes and managing implementations after regular legal reviews



• Build comprehensive content UK specific calendar, including cultural and category defining moments to leverage



• Support B2B content creation and measurement (working closely with B2B global lead), At bp pulse, we are expanding our global business with the dynamism and buzz of a new start up. With benefits such as an open and inclusive culture, a great work-life balance, tremendous learning, and development opportunities to enable you to craft your own career path, life and health insurance, medical care package and many others. In this role you will feel empowered, capable, energised, and able to act as decision makers.


Diversity sits at the heart of our company and as an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone's place. We do not discriminate based on race, religion, colour, national origin, gender and gender identity, sexual orientation, neuro diversity, age, marital status, veteran status, or disability status.

bp pulse operates a 60% office (central London), 40% home flexible working policy i.e., we rock a hybrid model and offer the best of both worlds!


• Relevant experience in a senior marketing role in the UK market, preferably from within Telco or FMCG



• Proven commercial competence with ability to maximise and measure ROI , managing marketing spends



• Track record using customer insights to drive decision making



• Ability to activate and change tact quickly



• Experience of driving campaigns for retail or similar categories on the ground



• Capable of navigating an ever-changing environment, and having a 'how can we' approach



• Credible partner management skills - presenting up to UK leadership team



• Data driven decision making with strong attention to detail



• Strong presentation skills, ability to clearly communicate insights and business recommendations to other teams across the business



• Expert knowledge of Office 365 suite, particularly excel & PowerPoint



• Experience in using PowerBI dashboards



• Genuine interest & willingness to learn more about customer needs in the EV space



• This role requires to work from Milton Keynes office a minimum of two days per week and the London office one day per week, Brand Management, Channel marketing activation, Customer Segmentation, Developing creative marketing content, Digital fluency, Generating customer insights, Listening, Presenting, Sector, market, customer and competitor understanding, Using market research effectively, Writing skills