Lead Brand and Advertising Manager

Equal Approach Ltd.

Lead Brand and Advertising Manager


Equal Approach Ltd., Bridgend, Perth and Kinross

  • Full time
  • Permanent
  • Onsite working

Posted 1 week ago, 10 Jul | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 60612cfee3c3489dba173b78d0389713

Full Job Description

As our Senior Brand and Advertising Manager, you'll help position SSE Energy Solutions as the supplier of choice for energy supply and low carbon solutions. In this role you will:

- Lead, develop and execute integrated brand and tactical campaigns. This includes planning, briefing, approvals and delivery of all related creative, copy and media requirements across the full media channel mix.

- Support SSEs brand building internally and externally, ensuring messaging is always consistent and on-brand for B2B customers for the SSE Energy Solutions brand.

- Conduct an ongoing review of the business energy customer journey, all in-market communications, events and customer touchpoint communications to enhance brand visibility and values (expertise, thought leadership, authority, quality, etc) and optimising conversion and overall performance.

- Work closely with 3rd party agencies and other internal teams to ensure that all campaigns are integrated and deliver against KPIs (includes awareness, consideration and lead generation), budget and delivery lead-times.

- Take responsibility for budget and timelines for all campaigns and effectively communicate activation plans to internal and external customers/stakeholders.

Significant experience developing and executing integrated campaigns from concept to delivery across the full media mix, with competency in marketing performance management and on-going campaign optimisation.

- A background managing multiple stakeholders and projects.

- B2B experience with the ability to execute new ideas and innovate existing marketing strategies.

- Prior experience of running integrated communications programmes and the ability to run sizeable projects and work streams.

- A demonstrable understanding of brand value, its contribution to commercial performance and strong business acumen.

SSE is a multinational energy company listed on the FTSE 100, with a vision "to be a leading energy company in a net zero world". Were investing £20.5bn+ by the end of the decade to help deliver our Net Zero Acceleration Programme.

Part of SSE Plc, Energy Customer Solutions is the Customer facing division - providing energy and low carbon solutions to over 1.3million customers. We have a strong market position with great customer relationships and expert customer teams working in Belfast, Cardiff, Dublin, Perth, and Reading. ?

In Great Britain we operate under the brand SSE Energy Solutions providing energy and related energy solutions (EV, Solar, Smart, Heating & Cooling etc) to businesses of all sizes and public sector organisations across Great Britain.

In Ireland - we operate under the brand SSE Airtricity providing energy and related energy solutions (Solar, EV etc) to homes, businesses including public sector organisations across the island of Ireland.

We have ambitious targets to help our customers on their journey to Net Zero by increasing the accessibility of green energy solutions through the provision of customer-driven propositions and were a partner to customers and stakeholders as they seek ways to respond to the climate crisis.