Marketing Data Analyst

We are seeking a talented Marketing Data Analyst to join our Marketing department in our Hillington Head Office., As part of the Marketing team at Arnold Clark, you'll play a crucial role in driving our marketing strategies by providing data insights, analysis and reporting. You will work closely with our Marketing, Sales and Digital teams to optimise campaigns, improve customer engagement, and enhance overall business performance.,

• Analyse marketing campaign performance and provide actionable insights to optimise ROI.


• Tailor and segment customer data based on previous purchase history and buying patterns.


• Utilise data analytics tools to monitor customer behaviour, preferences, and trends.


• Develop dashboards and reports to track key performance indicators (KPIs) and deliver regular updates to stakeholders.


• Conduct A/B testing and other experiments to optimise marketing strategies.


• Collaborate with cross-functional teams to leverage data for personalised marketing and prospecting campaigns.


• Ensure compliance with GDPR regulations and maintain a strong understanding of data privacy and protection principles.


• Identify opportunities for process improvements based on data analysis.


• Stay up to date on industry trends and best practices in marketing analytics.
  
  Previous experience in Marketing, Statistics, Data Science, Economics, or related field.


• Proven previous experience in marketing analytics or a similar role.


• Proficiency in data analysis tools such as Google Analytics, Power BI, Looker Studio or similar platforms.


• Advanced Excel skills and experience with SQL for data manipulation.


• Experience with Python is advantageous.


• Strong analytical mindset with the ability to translate data into actionable insights.


• Excellent communication skills with the ability to present complex data in a clear and concise manner.


• General awareness and understanding of GDPR regulations and data privacy principles.


• Detail-oriented and highly organised with the ability to manage multiple projects simultaneously.


• Experience in the automotive industry is a plus.
  
  Arnold Clark is committed to creating a diverse and inclusive workplace. We strive to create an environment where collaboration, unique perspectives and multiple approaches are celebrated. We care about our employees and our communities, we nurture talent and encourage ambition, and we are passionate about people who take pride in their work. Our employees are at the heart of everything we do - diverse in our make-up, united in our goals.


To find out more about Life at Arnold Clark, visit our website.

Employment within the Arnold Clark Group is offered subject to satisfactory reference and disclosure checks.


• 33 days' annual leave


• Flexible leave


• Generous employee discounts


• Private healthcare


• Workplace pension


• …and much more, Every Arnold Clark employee is entitled to a wide range of benefits, including:


Discount on new and used vehicles

Contributory pension scheme