Marketing Executive

Join the Scotland Brand marketing team to help shape and deliver a dynamic slate of brand and content campaigns for our audience. As Marketing Executive, you'll work from brief to evaluation on a diverse slate of content: from live football to premium drama, unmissable events and award-winning true crime. The role works closely with teams across the BBC to drive reach, talkability, and grow our brand for audiences in and beyond Scotland. WHY JOIN THE TEAM We're a creative, energetic and strategic team that looks to foster expertise and grow experience within a culture that's collaborative and forward thinking. We are focused on delivering compelling campaigns for BBC content that connects with our audiences: in Scotland and across the UK. As part of the Scotland brand marketing team, you'll work across almost all BBC platforms, genres and output to reach and engage our audiences. This includes everything from our ongoing news, sport and audio offers to a range of comedy, factual, drama, and entertainment content titles. The role works closely with media, creative and social teams, as well as the wider business - driving the best strategy, execution and evaluation of our marketing campaigns to deliver for audiences across our output. YOUR KEY RESPONSIBILITIES AND IMPACT:

• Lead the delivery of effective and impactful creative work and ensure campaigns meet strategic objectives across media platforms.
• Develop campaign briefs and contribute to complex briefs led by the Marketing Manager, or collaborative briefs with other BBC marketing teams.
• Review creative responses and media plans to ensure alignment with campaign goals
• Ensure campaigns are delivered within budgets and timeframes
• Ensure all marketing activity complies with BBC Editorial Guidelines and policies.
  
  Proven experience delivering complex, multimedia marketing campaigns from brief to evaluation
• Proven experience working collaboratively with creative and media teams (in-house or agency)
• Strong project management skills and ability to use resources efficiently, with a focus on output and delivery across simultaneous projects
• Self-reliance. Able to manage self and workload within a complex matrix environment with shared responsibilities
• An analytical mindset with the ability to evaluate ideas and experience in measuring and assessing campaign performance
DESIRABLE:
• Understanding of editorial and compliance policies.
• Knowledge of the broadcasting industry and interest in creative content.
• An in-depth understanding of Scottish Content, culture, and media landscape; and the BBC's role and purpose with in that.
• Ability to lead project teams and manage campaigns in a matrix environment.
• Proven ability to collaborate across teams and manage stakeholder relationships.
• Excellent verbal and written communication skills, with strong presentation experience.
  
  Start
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  PROPOSED SALARY RANGE: £29,500-£35,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights., Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved. Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer. For any general queries, please contact: We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application. Redeployment The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk. Information at a Glance This is your BBC At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain. Life at BBC Here you will benefit from:
• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.
Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract. Learn more about life at the BBC and our values in our candidate pack. You belong We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential. We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Find out more about diversity, inclusion and belonging in our strategy below. Disability confident