Marketing Manager

BACKGROUND

Rangers Football Club, formed in 1872, is one of the world’s longest established and most successful clubs, having won 55 League titles, 34 Scottish Cups, 28 League Cups and the European Cup Winners’ Cup in 1972. This collection of titles and cups makes Rangers one of the most successful club in the world, and it is currently the 9th strongest football brand according to the YouGov UK Brand Index.

Playing at the 51,700 seat Ibrox Stadium and benefitting from the world-class 37-acre training facility, the club has been a dominant force in Scottish football for decades. The club benefits from a famously loyal support and the high volume of season tickets is the foundation of the top 19 best attendances in Europe. It is estimated that Rangers has a global fanbase of 4m, half of which reside in the UK.

JOB TITLE: Marketing Manager

REPORTING LINE: Marketing & Digital Director

DEPARTMENT: Marketing & Digital

LOCATION: Ibrox Stadium

CONTRACT: Full time, Permanent

THE ROLE

The Marketing Manager will spearhead the planning and execution of innovative, high-impact marketing campaigns across all club channels and physical branding, with the aim of strengthening the Rangers Football Club brand both locally and internationally.

This role will manage the development and delivery of marketing strategies for key club initiatives, including matchday promotions, ticketing, hospitality, partnership activations, kit launches, Edmiston House events, Soccer Academies, and stadium branding. The Marketing Manager will ensure these campaigns deliver exceptional supporter experiences, driving brand desirability, engagement, and revenue.

Overseeing a team of three Marketing Executives, the Marketing Manager will play a pivotal role in expanding the club’s global presence through targeted international marketing strategies and campaigns. Additionally, they will drive the evolution of the club’s digital marketing efforts, fostering deeper engagement with supporters worldwide and delivering measurable outcomes aligned with the club’s strategic objectives.

KEY RESPONSIBILITIES

Strategic Planning and Campaign Development

• Create and oversee comprehensive marketing plans to support core commercial revenue priorities, ensuring alignment with seasonal club campaigns.
• Develop and maintain brand calendars that effectively drive campaign success and maximize engagement opportunities.
• Build innovative campaigns from ideation through to implementation, rollout, and evaluation.

Creative Direction and Branding

• Provide clear and strategic creative briefs to the in-house design team to guide the development of all marketing campaigns and materials.
• Lead the delivery of stadium branding and physical venue dressing, ensuring consistent implementation throughout the season.
• Support the branding and dressing of events and venues, elevating the visual identity of key initiatives.
• Uphold the guardianship of the Rangers FC brand, ensuring all creative output meets high standards and aligns with brand guidelines and values.

Event Marketing and Third-Party Engagement

• Engage with third-party promoters and partners to increase the visibility and appeal of club events, maximizing revenue potential.
• Collaborate with internal departments to understand requirements and deliver on briefs efficiently, ensuring seamless activation of key initiatives.

Team Leadership and Operational Excellence

• Lead a team of three Marketing Executives, overseeing their work across various marketing categories and campaigns.
• Allocate resources effectively to support multiple projects simultaneously, ensuring deadlines and goals are met.
• Implement systems and processes to maintain consistently high standards of marketing execution and supporter experience.
• Foster strong communication within the marketing team to streamline workflows and eliminate risks to project success.

Stakeholder Engagement and Brand Advocacy

• Actively liaise with internal and external stakeholders to deliver cohesive and compelling campaigns.
• Exhibit strong presentation skills to effectively communicate marketing strategies and outcomes to senior leadership and partners.
• Demonstrate a thorough understanding of Rangers FC’s culture and values, acting as a passionate advocate for the club in all activities.

Measurement and Continuous Improvement

• Support the Head of Marketing in evaluating campaign performance, using insights to optimize future strategies and execution.
• Take responsibility for ensuring all marketing output contributes to the club’s goals of enhancing brand desirability, engagement, and revenue generation.

THE CANDIDATE

Job Knowledge and Education

• Proven experience in a similar marketing role, preferably in a high-profile, brand-focused environment.
• Strong understanding of marketing principles, including digital marketing, brand management, and campaign development.
• Familiarity with social and digital marketing tools, platforms, and strategies, with the ability to analyse performance and optimize for results.
• Comprehensive knowledge of design principles, artistic and technical composition, and branding best practices.
• A solid understanding of customer demographics and behaviour to effectively target marketing initiatives.

Skills and Attributes

• Exceptional communication skills, with the ability to articulate concepts and ideas clearly to team members, stakeholders, and other departments.
• Demonstrated leadership abilities, including motivating and fostering a collaborative, happy, and effective team culture.
• Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines with focused attention to detail.
• Adaptability to handle diverse creative briefs across various departments and campaigns.
• Strong problem-solving capabilities and the ability to make sound decisions under pressure.
• High-level design and creative evaluation skills, with a keen eye for detail, timing, and composition.

Personal Attributes

• Self-motivated and able to work both independently and collaboratively within a team environment.
• Ability to work flexibly, including evenings, weekends, and bank holidays, as required by the role.
• Resilient and adaptable, able to thrive in a fast-paced, dynamic environment.
• Passionate about creativity, inspiring others to push boundaries and achieve exceptional results.
• Aligned with Rangers FC’s culture and values, demonstrating professionalism and acting as a brand ambassador at all times.

LATEST CLOSING DATE: 17 January 2025

Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

EQUALITY & INCLUSION 

At Rangers Football Club we are ambitious about diversity and inclusion. If you’ve got the right skills for the job, we want to hear from you. We encourage applications from the right candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.

Rangers Football Club also welcomes applications from suitably qualified members of the armed forces family.

GENERAL INFORMATION 

The candidate must keep up to date with new methods and undertake any necessary internal or external training sessions in accordance with Club Policies and Procedures.