Media & Marketing Assistant

Are you a commercially minded visual storyteller who knows how to capture attention, build engagement, and run impactful campaigns?,

• Campaign Delivery & Multi-Channel Marketing: Plan, execute, and monitor integrated marketing campaigns across email, social, web, and print to raise the profile of the Group, promote services, and support organisational objectives.
• Annual Conference Promotion & Engagement: Lead creative marketing and audience-engagement initiatives for the Group's flagship Annual Conference-delivering pre-event promotional campaigns to drive ticket registrations, producing on-the-day digital coverage, and generating post-conference highlight assets.
• Content Creation & Visual Storytelling: Design eye-catching, on-brand graphics and multimedia assets (video, photo, motion graphics/animation) for targeted marketing funnels, promotional collateral, email campaigns, web, and print.
• Podcast Production: Support the end-to-end recording, editing, and publishing of Group podcast episodes, including capturing high-quality audio/video, repurposing episodes into bite-sized social teasers, and building a loyal listener base.
• Social Media Growth & Community Management: Drive audience growth across our primary platforms (Instagram, LinkedIn, Facebook, X, etc.) through targeted content planning, active community engagement, and trend monitoring.
• Communications, PR & Copywriting: Craft persuasive, audience-specific copy for external marketing materials, landing pages, newsletters, press releases, and internal communications.
• Website Optimisation & Digital Maintenance: Keep web content and campaign landing pages fresh, engaging, and search-optimised via our WordPress CMS.
• Marketing Analytics & Performance Reporting: Track and report on key digital and marketing metrics (reach, click-through rates, conversion, delegate registrations, and podcast downloads) to evaluate ROI and continually refine output.
• Events & Collaborative Support: Support the promotion, coordination, and on-site delivery of Group workshops, exhibitions, and training courses, working closely with internal stakeholders and external suppliers (printers, sponsors, agencies).
• Website Optimisation & Digital Maintenance: Keep web content and campaign landing pages fresh, engaging, and search-optimised via our WordPress CMS.
• Marketing Analytics & Performance Reporting: Track and report on key digital and marketing metrics (reach, click-through rates, conversion, delegate registrations, and podcast downloads) to evaluate ROI and continually refine output.
• Events & Collaborative Support: Support the promotion, coordination, and on-site delivery of Group workshops, exhibitions, and training courses, working closely with internal stakeholders and external suppliers (printers, sponsors, agencies).
  
  Essential
• Marketing & Campaign Understanding: Demonstrable knowledge of digital marketing principles, audience segmentation, campaign planning, and promotional funnels.
• Creative Eye & Toolkit: Strong hands-on proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro) or modern creative suites (e.g., Canva/Figma).
• Digital & Social Savvy: Proven track record running social media channels, engaging professional and public audiences, and utilising modern short-form formats (e.g., Reels, carousels, vertical video).
• Web & Content Systems: Practical experience managing or updating WordPress websites and campaign landing pages.
• Communication & Copywriting: Exceptional written and verbal communication skills, with a talent for writing persuasive, engaging marketing copy tailored to distinct audiences.
• Tech Comfort: Solid skills across standard office tools (Google Workspace and Microsoft 365).
• Organisational Drive: A self-starter attitude with the ability to manage competing project deadlines, coordinate campaigns, and maintain meticulous attention to detail.
Desirable
• Practical experience in recording, editing, or producing podcasts (using tools such as Adobe Audition, Audacity, or Premiere Pro).
• Experience in event marketing, conference promotion, or delegate acquisition.
• Degree or HND level in Marketing, Digital Media, Communications, Graphic Design, or a related discipline (or equivalent practical portfolio)., Right to Work: Eligibility to work in the UK.
• Mobility: Full UK driving licence and access to a vehicle with business cover (travel to group sites and event venues required).
• Vetting: Satisfactory PVG (Protecting Vulnerable Groups) Scheme membership via Disclosure Scotland.
  
  Comprehensive Benefits: Access to optional private healthcare, company pension scheme, additional annual leave, and employee referral perks.
• Work with Purpose: Contribute to an organisation making a meaningful difference across Scottish communities every day.
• Strategic & Creative Impact: Take real ownership of high-profile campaigns-including our Annual Conference and podcast channel-with the freedom to introduce fresh ideas.
• Collaborative Culture: Work within a dedicated, supportive team that champions professional development.