Paid Digital Media Manager

We are seeking an experienced Paid Digital Media Manager to lead our paid media strategy across Google, Meta and Programmatic Display channels. This role is key to driving direct booking revenue growth across our multiple hotels and resort activity businesses. This is an exciting time to join our Marketing team in a period of significant product investment for Crieff Hydro Family of Hotels., The ideal candidate is a performance-driven specialist with experience in driving growth, optimisation and budget efficiencies

• Develop and optimise paid digital media channel strategies to drive brand engagement, increase website traffic and booking revenue conversion
• Efficiently manage the paid media budget across multiple hotel accounts, monitoring and adjusting allocations across the full funnel to deliver against our short and long-term growth plans
• Manage creative briefing for assets and messaging based on objectives and bespoke to each hotel and platform
• Implement an ongoing A/B testing framework to ensure continual learnings and performance optimisation
• Collaborate with cross-functional teams to align paid digital marketing strategies with overall business objectives and targets
• Analyse and Report on campaign performance, industry trends and competitor activity, providing recommendations and actionable insights
• Manage external agency relationships to ensure seamless execution of all campaigns
  
  Demonstrable knowledge and proven experience in managing multiple paid media channels and platforms
• Experienced in budget management; planning, allocating and optimising
• Interpretation of campaign performance and trends, proficient in using analytics tools and data insights to measure against performance goals
• An ambitious and supportive leader in managing external agencies, ability to communicate clear objectives and goals and prioritising value-based initiatives with overall accountability
• Experienced in working collaboratively in cross functional internal teams including Revenue and Creative
• Experience in Travel/Tourism/Hospitality industry would be advantageous but not essential
  
  A Friendly & Supportive Team - Work in a fun, welcoming environment where team spirit and well-being are a priority.
• Grow with Us - We invest in our people. Whether you're looking to develop new skills or take the next step in your career, we'll support you every step of the way.
• Career Progression - With multiple hotels, departments, and roles, you'll have plenty of opportunities to grow and explore new career paths.
• Leadership Development - Get access to our Be A Leader programme and develop the skills to take your career further.
• Exclusive Discounts - Enjoy free leisure membership for you and a partner, 30% off retail, 50% of food and drinks, plus great savings on hotel activities.
• Team Rate Hotel Stays - Take time to recharge with discounted stays at all of our hotels from just £30 per night - where will you explore next?
• Refer a friend initiative - earn a bonus up to £250-£500 for each successful team member or manager you recommend to us.
• Guest mention incentive - earn an extra £5 for each guest review which positively mentions you.
• Live-in Accommodation - On-site housing is available, with bills included, making your move stress-free.
• Free Meals on Shift - Stay fuelled and focused with delicious staff meals while you work.
• Wellbeing Support - Access 24/7 confidential support via the Penninsula Employee Assistance Programme, covering mental health, financial advice, and more.
• Team Events & Annual Staff Party - We love to celebrate our people! Enjoy team events throughout the year and a legendary annual staff party.
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