PPC Manager

PPC Manager

Location: Glasgow (Hybrid options available)

Salary: Circa £55k to £70k

Sector: Financial Services / Financial Planning

A well-established and growing financial planning business based in Glasgow is looking to appoint an experienced PPC Manager to support the continued growth of the firm.

The business offers a full suite of financial products, including Mortgages, Pensions, Protection, and Investments, and has a strong focus on generating high-quality inbound leads through digital channels.

This is a hands-on role suited to a PPC specialist who enjoys full ownership of paid media performance and working closely with wider marketing and leadership teams.

The Role

As PPC Manager, you will be responsible for the planning, execution, optimisation, and reporting of paid search and paid media campaigns across the business. You will manage budgets, drive lead generation, and continuously improve ROI across multiple product lines.

Key responsibilities will include:

• Managing and optimising PPC campaigns across platforms such as Google Ads and Microsoft Ads
• Keyword research, bid management, and ad copy creation
• Monitoring and improving campaign performance, CPA, and conversion rates
• Managing budgets and forecasting spend and results
• A/B testing ads, landing pages, and campaign structures
• Producing regular performance reports and insights for stakeholders
• Working closely with internal marketing, compliance, and leadership teams
• Staying up to date with PPC best practices, platform updates, and industry trends

The Ideal Candidate

• Proven experience in a PPC Manager or similar paid media role
• Strong hands-on experience with Google Ads (Search essential; Display/Remarketing desirable)
• Experience managing budgets and performance-driven campaigns
• Analytical mindset with the ability to interpret data and make informed decisions
• Comfortable working in a regulated or lead-driven environment (financial services experience is advantageous but not essential)
• Strong communication skills and the ability to explain performance to non-technical stakeholders

What’s on Offer

• Basic Salary is flexible for the right person, I estimate we need to be in the region of £55k to £70k to be competitive.
• Opportunity to play a key role in a growing financial planning business
• Autonomy and ownership over PPC strategy and performance
• Supportive, professional working environment
• Hybrid working options based from the Glasgow office