Sales & Marketing Field & Events Marketing Manager
IES Ltd., Blythswood New Town, Glasgow City
Sales & Marketing Field & Events Marketing Manager
Salary not available. View on company website.
IES Ltd., Blythswood New Town, Glasgow City
- Full time
- Permanent
- Onsite working
Posted 3 days ago, 12 Oct | Get your application in today.
Closing date: Closing date not specified
Job ref: e99124fa172f4773a47f14688812450c
Location ref: Blythswood New Town, Glasgow City
Full Job Description
We're building a modern, measurable acquisition marketing engine at IES, and events are a core demand channel within it. We're looking for a Field & Events Marketing Manager to own our events programme end to end: both the industry expos and conferences we attend and a growing programme of owned events. This is a step up from a traditional events role. We don't want events run as logistics with no line of sight to results. Every event you run will have clear objectives, a lead-capture plan, structured follow-up, and reporting on its contribution to pipeline. You'll be the person who turns our events from a cost line into a measurable source of qualified opportunities. As the programme matures, there's a clear path to own events as a strategic pillar of the acquisition strategy; shaping which events we run, designing the owned-events programme, and tying it into our account-based and wider campaign activity. What you'll do
- Own the end-to-end events calendar (expos, conferences and owned events) from planning through delivery to follow-up and reporting.
- Set clear objectives, target audiences and success metrics for every event before it runs, and report on outcomes afterwards.
- Build and run owned events that deepen relationships with target accounts and generate quality pipeline.
- Own lead capture and handover for every event, working with RevOps to ensure leads are tracked, tagged and passed to sales within the agreed SLA.
- Report on event performance and ROI (leads, meetings, pipeline contribution and cost per outcome) feeding results into the wider marketing dashboard.
- Manage event logistics end to end: venues, suppliers, stands, budgets, collateral, and on-the-day delivery.
- Collaborate across the team; with digital for event promotion, with content for event assets and messaging, and with sales and the Lead Generation Executive on target-account invitations and follow-ups.
- Manage event budgets, track spend against outcomes, and continually improve the mix based on what delivers. What you'll bring
- Demonstrable experience running owned events not only expos and trade shows.
- Data-literate and outcome-focused: a track record of setting objectives, capturing leads, and measuring and reporting on event ROI and pipeline contribution.
- Solid experience in B2B field or events marketing, ideally in a considered, multi-stakeholder environment.
- Strong project and stakeholder management.
- Excellent organisation and attention to detail, with the commercial mindset to prioritise events that drive pipeline.
- A collaborative, self-starting approach. Why Join Us
- Join a global climate-tech leader making a real sustainability impact.
- Be part of an ambitious, fast-moving marketing team.
- Shape and grow a strategic events programme with measurable business impact.
At IES, we value People, Purpose and Innovation. We offer a flexible and supportive working environment and the opportunity to work with a team of friendly, interesting and diverse people from across the globe who are passionate about what we do. For 30+ years, we have built a solid reputation as the leading global innovator in integrated performance-based analysis and are now home to the most advanced building-physics analytics team in the world. Our software solutions and expert consultancy services empower designers, engineers, building owners and operators to deliver more efficient, comfortable and sustainable buildings through design, retrofit and operation. Our Research & Innovation team ensures our technology remains best-in-class and at the forefront of innovation.
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About this company
IES Ltd.
View full company profileAt IES, we value People, Purpose and Innovation. We offer a flexible and supportive working environment and the opportunity to work with a team of friendly, interesting and diverse people from across the globe, who are passionate about what we do. Our mission is to contribute to conserving the earth’s natural resources for future generations by reducing the carbon emissions of the built environment. IES is at the forefront of cutting-edge technology in the green-building sector and our Virtual Environment (VE) software is the only tool that allows the design team to simulate the full performance of a building model. Our world-leading 3D performance analysis software is used by our clients to design high-quality and innovative buildings across the globe, while minimising the impact on the environment. IES’ technology is supported by integrated consulting services and today its capabilities are expanding from use on individual buildings, to helping create sustainable communities, cities and countries.