Senior Manager - Marketing

The Senior Marketing Manager, Oils & Chemicals, is responsible and accountable for the global Oils & Chemicals Marketing strategy and plan, which supports growth within Wood Mackenzie's Oils & Chemicals business.

They will plan, implement, and evolve a global Marketing programme, using performance data and insight to make continuous programme improvements and achieve revenue growth goals.

The Senior Marketing Manager, Oils & Chemicals, reports to the Marketing Director, Commodities, and will collaborate closely with the Global Marketing team to deliver on their plans.

Main Responsibilities of the Role

• Develop and clearly articulate a compelling marketing strategy to support priority goals and drive growth within our Oils & Chemicals business


• Develop and execute integrated marketing campaigns and tactics in line with the strategy, utilising the full marketing channel mix and martech stack


• Work with Product Marketing to help build a compelling narratives around Oils & Chemicals products and offerings


• Work collaboratively with the global marketing team to maximise reach and performance of campaigns and to share best practices


• Continuously analyse and evaluate campaigns to improve performance and deliver on KPIs and revenue targets


• Utilise customer and market insights to inform strategy and planning


• Collaborate seamlessly with the Oils & Chemicals leadership and commercial teams, to maintain alignment on growth priorities and to ensure customer-centricity is at the heart of all our campaigns


• Effectively manage stakeholder relationships across the business and provide regular performance updates


• Manage a budget and deliver on agreed ROI
  
  Significant previous experience in roles where you have been responsible for developing a global demand marketing strategy across multiple channels and delivering on the tactical plan/s


• High degree of comfort working in a B2B professional services environment


• Proven track record of delivering to plan and budget and exceeding goals


• Experienced martech user (experience using Salesforce and Pardot is an advantage)


• Sound knowledge and experience of digital marketing practices and channels


• Knowledge of the energy, renewables, and/or commodity markets is a distinct advantage


Core Competencies

• Ability to strategically interpret performance, customer, or market trends to derive insight and inform decision making


• Excellent communication skills and a proven ability to influence


• Excels at problem solving and approaching issues in multiple ways


• A natural collaborator, able to build and maintain effective cross-functional relationships


• A customer-first, growth-oriented mindset


• Enthusiastic, self-motivated, and with the ability to work independently


• An intellectual curiosity and genuine interest in developing yourself


• Ability to work under pressure in a fast-paced environment


• Team player - must be able to work with multi-disciplinary teams
  
  In the middle of the energy transition, businesses and governments are faced with significant challenges. But the pace and scale of change mean every decision is made under mounting pressure. Now, more than ever, companies need reliable data, analytics and actionable insight.


Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy and natural resources sectors.

Wood Mackenzie's services include data, analytics, insight, events and consultancy. A trusted partner for over 50 years, Wood Mackenzie's team has over 2,300 experts across more than 30 global locations who cover the entire supply chain.

Wood Mackenzie Values

• Inclusive - we succeed together


• Trusting - we choose to trust each other


• Customer committed - we put customers at the heart of our decisions


• Future Focused - we accelerate change


• Curious - we turn knowledge into action