Marketing Manager (Hotels and Accommodation)

2026-09-24T00:00:00

Glasgow

Glasgow

GB

G4 0

Any

2026-12-23T11:00:53.24

About Us

The Scotsman Group is one of Scotland's leading hospitality companies, operating a diverse portfolio of venues including bars, restaurants, hotels, and cinemas. We are committed to delivering exceptional service and unique experiences for our customers. As we continue to grow, we are seeking a dedicated Marketing Manager to join our Hotel & Accommodation division, based in Glasgow (with regular travel to Edinburgh and occasionally the north).

About the Role

With a focus on commercial thinking as well as entrepreneurial spirit, you will be responsible for supporting the Head Of Communications with all aspects of marketing for the Hotel & Accommodation division of the estate, which comprises 12 sites across 7 brands. Your portfolio will include Hotels, Services Apartments, and Student Accommodation. This role will oversee the planning, implementation, and reporting on all marketing campaigns for each hotel.

This role will require you to work with key stakeholders including the wider marketing team, the revenue team, and the Senior Operations and Revenue team to drive brand awareness and loyalty for the business and ultimately to drive top-line sales, specifically via direct bookings.

Key Responsibilities

Campaign and communications strategy roll-out which will improve sales and market share for our portfolio of venues, with particular focus on driving direct booking business.

Creating targeted campaigns for specific retail opportunities throughout the year including key calendar dates, re-marketing, and segmentation marketing, utilizing revenue-specific programs such as The Hotel Network and Opera.

Supporting the M&E side of our hotel businesses and implementing targeted demographic-specific marketing plans for weddings and corporate business.

Digital copy & content creation, including mailers, social media content, boosted posts, and website copy including blog content. This requires high creativity and excellent written and interpersonal skills.

Working with the digital team, including the Senior Web Designer, to develop and maintain website content for maximum conversion, ensuring imagery, copy, layout, and customer journey are continuously reviewed and improved.

Collaborating closely with external PPC resources to maximize results and ROI across AdWords and paid advertising.

PR efforts, including securing media coverage for our brands and working with the Group Marketing Manager to maximize influencer and press content.

Requirements

Degree in Marketing, Communications, or equivalent OR at least 2+ years of marketing or project management experience within an in-house team or agency, with specific experience in Hotels or Hospitality.

Ability to produce copy for digital and physical spaces that is on-brand and of the highest quality.

A strong understanding of the accommodation market, especially the local market in Edinburgh if possible, including key and emergent trends, innovation, and market share.

Ability to work under tight deadlines while maintaining high standards of work.

IT literacy, including email management, scheduling, and filing.

Excellent communication skills, enthusiastic, and eager to learn.

Ability to manage multiple projects simultaneously.

#s1-Gen

imaginative, with excellent written and interpersonal skills. Working with the digital teamincluding the Senior Web Designer to help develop and maintain our website content for maximum conversion, ensuring imagery, copy, layout and customer journey is constantly reviewed and improved where required. Also working closely with external PPC resource to maximise results and ROI across AdWords and paid ads. PR,including a strong focus on securing media coverage for our brands and working with the Group Marketing Manager to secure maximum return on influencer and press content. Requirements: Degree inMarketing, Communications or equivalent OR have at least- 2+ years of marketing or project management experience as part of an inhouse team or agency with specific experience in Hotels or Hospitality Able toproduce copy for use across the digital and physical space which is on brand and of the highest quality A strong understandingof the accommodation market (the local market in Edinburgh
would be greatly advantageous) including key and emergent trends, innovation, and market share. Work toward tight deadlineswhilst producing a high standard of work IT literateincluding email management, scheduling and filing Eloquent, enthusiastic, and always willing to learn Able to work on numerous projectssimultaneously #J-18808-Ljbffr

About Us: The Scotsman Group is one of Scotland's leading hospitality companies, operating a diverse portfolio of venues including bars, restaurants, hotels, and cinemas. We are committed to delivering exceptional service and unique experiences for our customers. As we continue to grow, we are seeking a dedicated Marketing Manager to join our Hotel & Accommodation division, based in Glasgow (with regular travel to Edinburgh and occasionally the north) About the Role: With a focus on commercialthinking as well as entrepreneurial spirit, you will be responsible for supporting the Head Of Communications with all aspects of marketing for the Hotel & Accommodation division of the estate, which compromises 12 sites across 7 brands. Your portfolio will include Hotels, Services Apartments, and Student Accommodation. This role will oversee the planning, implementation and reporting on all marketing campaigns for each hotel. This role will require you to work with key stakeholders including the

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