The Role: As a German Digital Marketing Specialist, your core focus will be PPC, but your expertise will extend to email marketing, SEO, and CRO. You'll work closely with our UK and German teams to localise and execute digital marketing strategies.

PPC Specific Tasks:

Campaign Management: Develop, execute, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, LinkedIn, Instagram) for the German market.

Localisation: Collaborate with the UK team to set up localised campaigns, adapting strategies as needed.

Keyword Research: Conduct thorough keyword research and audience targeting to reach specific demographics and patient groups.

Data Analysis: Analyse PPC campaign data, adjust strategies to maximise ROI and meet KPIs.

Budget Monitoring: Monitor budget allocation and performance to ensure cost-effective ad spending.

Collaborative Strategy: Align marketing strategies for Germany with the wider company strategy, collaborating with the UK content and marketing teams.

CRO Support: Assist the CRO specialist with AB testing, monitoring, and implementing results.

Email Marketing: Support the email marketing specialist in localising and running German-specific email campaigns.

SEO Efforts: Conduct keyword research for organic traffic, staying up-to-date with keyword trends, product updates, and regulatory changes.

Trend Awareness: Stay informed about digital marketing trends, algorithm updates, and new technologies.

Reporting: Provide regular reports on multi-channel performance, offering insights and recommendations for future strategy adjustments.

Language Proficiency: Must be fluent in German (native preferred, but not essential).

Digital Marketing Expertise: Proven track record of supporting and managing multiple channels in digital marketing.

PPC Experience: Hands-on experience with Google Ads, Bing Ads, and social media advertising platforms.

Analytical Skills: Strong analytical skills with experience in Google Analytics and PPC management tools.

Communication Skills: Excellent communication and collaboration skills.

Multitasking Ability: Capable of managing multiple projects simultaneously under pressure.

German Market Experience: Experience in marketing to a German audience.

Compliance Knowledge: Understanding of compliance and regulations specific to advertising in the healthcare sector.

CRO Expertise: Experience in conversion rate optimisation.

Content Management: Content writing and management experience.

About Us: Simple Online Healthcare is at the forefront of digital healthcare solutions. We're looking for a talented German Digital Marketing Specialist to help us expand our reach and enhance our digital presence in the German market.

Salary: £35,000 - £42,000

33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days

Extra day off for your birthday

Company share scheme

Bupa Private Healthcare

Income Protection

Cycle to Work Scheme

My Gym Discounts

Company pension scheme

Quarterly Team Training and Social Budget

Enhanced Maternity and Paternity Leave

Rewarding bonus incentive scheme

24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.

Love2Shop Discount

Internal progression opportunities

Relaxed dress code

Fresh fruit

A free coffee machine