Working through matrix teams, we bring together multidisciplinary communications and engagement professionals to deliver priority campaigns under one strategy aligned to the growth mission. Our approach is built on three pillars:

Targeted behaviour change: Hyper-focused campaigns driving business uptake of export support, employment rights compliance, and service-led communications linking policy to practical business support
Real stories: Case study-driven campaigns featuring businesses creating jobs and workers benefiting from new rights, with local ministerial visits showcasing investment wins and peer-to-peer business advocacy
Progress and delivery moments: Strategic use of set-piece events and milestones to demonstrate momentum and build trust through demonstrated impact.
Work interchangeably with the Deputy Head of Digital: Social Media to provide unified digital leadership, ensuring seamless coverage during absences and shared strategic decision-making
Maintain joint oversight of the Digital Strategy team (four strategists total), providing guidance and support across both partnerships and social media priorities as needed
Collaborate closely to ensure partnership content aligns with owned social media channel strategies and editorial standards
Jointly represent the digital function in matrix team meetings, grid planning sessions, and senior stakeholder forums, including close collaboration with the New Media Unit and other government departments
Share responsibility for digital innovation, testing, and performance frameworks across all digital channels and partnerships
Develop and deliver comprehensive digital partnership strategies for DBT's priority campaign areas (Industrial Strategy, Trade Strategy, Make Work Pay, Small Business Strategy)
Identify, cultivate, and manage strategic partnerships with third-party platforms, organisations, content creators, and influencers aligned to priority audiences
Work with External Affairs and Marketing colleagues to ensure integrated approach to partnerships, advocacy, and influencer engagement
Ensure partnership strategies support DBT's mission to translate policy into tangible impact that reaches businesses and communities beyond the Westminster bubble while complementing owned social media activity
Formalise how we engage with content creators domestically and internationally, establishing clear processes, guidelines, and standards aligned with social media editorial standards
Develop and deliver monthly creator and influencer-led content that brings authenticity to targeted audience groups
Build relationships with trusted third-party voices with high reach and impact among priority segments including SMEs, international investors, and public audiences
Work with campaigns teams and the Deputy Head: Social Media to identify opportunities for creator-led storytelling that demonstrates real-world impact of government policies
Continue to develop and upskill our approach to using third-party platforms to reach priority audiences
Identify and embed new platforms, partnerships, channels, and engagement strategies using test-and-learn approaches
Collaborate with innovation and platform specialists and the Deputy Head: Social Media to stay ahead of digital trends and emerging opportunities
Ensure DBT maintains presence and impact on platforms where priority audiences are most active
Ensure partnerships are maintained and managed throughout the year with key parties, including regular touchpoints and relationship management
Formalise processes for tracking third-party social media content, measuring reach, engagement, and impact of partnership activities integrated with owned channel reporting
Develop clear frameworks for partnership agreements, content approval, and performance evaluation
Work with Insight and Evaluation colleagues to demonstrate ROI and impact of partnership investments
Focus on storytelling across digital partner channels, ensuring narratives demonstrate tangible economic impact and improved living standards while maintaining consistency with owned channel messaging
Work closely with the Head of Creative and Brand and the Deputy Head: Social Media to commission compelling content suitable for third-party distribution
Ensure partnership content features authentic business, consumer, and worker stories that support the "show not tell" approach
Translate complex economic policies into relatable narratives through trusted voices and credible messengers
Integrate partnership planning with grid planning teams and matrix operations to align with media and campaign activity and social media content calendars
Collaborate with Marketing on paid partnerships and External Affairs on influencer and advocacy strategies
Support international network colleagues to develop partnership approaches in key markets
Work on cross-government partnership projects around key priorities
Line manage two Senior Digital Strategists who support priority campaigns while maintaining close coordination with the two other Senior Digital Strategists managed by the Deputy Head: Social Media. Lead all four on partnerships and creator content.

Disability Confident

2 Department For Business And Trade jobs in Scotland