Head of Paid Social

Glasgow (hybrid, 1 day a week in the office Wednesday)

£55,000 - £60,000 depending on experience

A growing business based in Glasgow who are going from strength to strength is searching for an experienced Head of Paid Social to join their growing marketing team. This company has large growth plans and are keen to be leaders in their industry to make life simpler for their customers.

Reporting to the Head of Marketing, you will be responsible for all aspects of paid marketing including developing, executing and managing campaigns across social (Facebook and LinkedIn).

Being a data driven individual, you’ll be tasked with:

Performing keyword research and targeting specific audiences
Analysing and interpreting data to drive ROI and meet commercial goals
Collaborating with internal team to align with wider marketing activity
Monitoring budget allocation and performance ensuring efficient ad spend (six figure budgets)
Communicating with the C-suite and all levels within the business
Staying up to date with all the latest social trends

To be considered for this role, you will have:

A relevant degree in marketing or equivalent
Strong experience operating at a senior level across paid marketing campaigns
Extensive experience using social platforms such as Meta, LinkedIn
Strong reporting and analytical skills to measure CPA and LTV
The ability to be self starter and work proactively and independently
Experience in server to server reporting

At Iconic Resourcing, we understand that not all candidates will meet every desired qualification or skill listed for the job positions posted on behalf of our clients. However, if you believe you can add value to the role despite having a slightly different experience from what we've identified, we would be thrilled to learn more about you.

Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required. To view all of our Iconic Jobs across Scotland, please visit our website.