The Subscriptions Studio drives all subscriptions activity for DC Thomson and is responsible for the growth of revenue and profit from print and digital subscriptions. Within the Subscriptions Studio this role sits in the CRM function of the Growth Marketing Team, reporting to the CRM Marketing Manager.,

Be data and insight driven - injecting deeper audience data and insights into subscription management.

Be customer journey focused - understanding the customer journey 'funnels', focusing marketing efforts for maximum growth impact.

Understand our profit and loss - focus on margin growth in the same way as revenue growth.

Encourage collaboration - work closely with the subscription team and the wider business to maximise audience opportunities and subscription revenue growth across our portfolio.

Using your experience of CRM tools you will deliver impactful email marketing campaigns geared towards engaging, retaining and converting subscribers. Your knowledge of email marketing best practice and grasp of the technical skills needed to build email templates will ensure an CRM marketing programme of the highest quality. You'll be hands-on, strategic and collaborative - putting together one-off email campaigns and automated workflows in our email marketing tool for a range of brands, planning for the future and improving processes and customer experience at every stage. CRM Marketing Specialists support the Growth Marketing Team to build audiences for email marketing campaigns, and you'll take ownership of the touchpoints along the customer journey to inspire and delight customers at every stage of their lifecycle. You'll be using analytical tools to identify opportunities for improvement and growth. Equally comfortable handling the analysis of data as you are

Using and getting the best from CRM tools / ESPs and related technologies.

Delivering one-off and automated email campaigns geared towards conversion.

Developing or editing communications and content using HTML.

Managing customer data to the highest standard.

Tracking and reporting email conversions, revenue and other key metrics.

Using Google Analytics and similar tools at an advanced level.

Confidently and accurately using Excel and similar tools to process data.

Briefing designers efficiently and effectively.

Using Creative Cloud (Photoshop) to edit and develop image assets.

Demonstrating excellent copywriting skills and attention to detail.

Planning and managing priorities and competing deadlines.

Working autonomously and collaborating effectively.

Experience with HubSpot as a marketing tool; creating email templates and detailed workflows, setting up and monitoring reports, and creating forms and landing pages.

Experience with, or working knowledge of, Google Analytics 4.

At DC Thomson we are a business with a purpose - to make a positive impact on the communities we serve.