At Ian Macleod Distillers, our people make the difference. Join a talented, supportive team that's passionate about our brands, proud of our heritage and committed to achieving success together.

We're seeking a Digital Marketing Manager (12-month FTC, maternity cover) to lead digital marketing activity across CRM, paid media and e-commerce. If you enjoy combining creativity, data and commercial impact, apply toda

The Opportunity

This isn't a role where you'll be sitting on the sidelines.

You'll be at the heart of shaping how our brands connect with consumers online, creating meaningful customer journeys and helping us make smarter, more informed marketing decisions.

One day you could be launching a high-performing paid social campaign, the next optimising an email journey, analysing customer behaviour or exploring new ways to enhance the digital experience across our websites and online channels.

You'll work closely with colleagues across Brand, Sales and external agency partners, giving you the opportunity to influence, collaborate and make a genuine impact.

What you'll be doing

You'll take ownership of a broad and varied digital marketing remit, including:

Creating seamless digital experiences

Managing and optimising website content and performance
Developing landing pages and customer journeys that drive engagement and conversion
Supporting e-commerce activity and identifying opportunities for growth
Working with agency partners to continually improve our digital presence

Driving performance through paid media

Planning, delivering and optimising paid social campaigns
Managing budgets and measuring campaign effectiveness
Identifying new audience opportunities and emerging digital trends
Using insight and performance data to maximise return on investment

Building stronger customer relationships

Delivering engaging email campaigns and automated customer journeys
Managing audience segmentation and customer data
Driving CRM best practice and supporting data governance
Acting as a key contact for Microsoft Dynamics CRM
Turning customer insights into meaningful actions

Helping us continuously improve

Reporting on campaign performance and digital effectiveness
Identifying innovative ways to enhance the customer experience
Supporting colleagues with CRM knowledge and system adoption
Contributing ideas that help us stay ahead in an ever-evolving digital landscape

What you'll bring

We're looking for someone who combines strong digital marketing expertise with commercial thinking and a proactive approach.

You'll likely have:

Experience across digital marketing, CRM and paid media
A strong understanding of customer engagement and digital customer journeys
Experience using CRM, CMS and email marketing platforms
Knowledge of paid social advertising and campaign optimisation
Strong analytical skills and confidence working with data
The ability to manage multiple priorities while maintaining attention to detail
Excellent communication and stakeholder management skills

If you have experience with Microsoft Dynamics, Magento, Power Automate or digital design tools, that's a bonus, but not essential.

Next Steps:

Ready to apply? Click Apply Now and submit your CV, application responses and a tailored cover letter showcasing your suitability for the role.

Here at Ian Macleod Distillers (IMD), we are an equal opportunity employer and proud members of the Scotch Whisky Association, Drink Aware and the Portman Group. We have developed our ‘Responsible Spirits’ approach, also following best practice to help shape our commitment to wider social responsibility and industry standards and promoting responsible selling and consumption of alcohol.

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