What’s your all-time number one sales slogan? Is it ‘Ninety percent of selling is conviction and 10 percent is persuasion’ from Shiv Khera?
Or maybe Uncle Shug’s favourite, courtesy of kung fu icon Bruce Lee: ‘The successful warrior is the average man, with laser-like focus.’
There’s a grain of truth in all our favourite quotes (even Uncle Shug has a black belt in tall tales), but if you’re serious about advancing your career in sales and have run out of mottos, you can always rely on s1jobs to throw you your next hot lead.
Not only were there more than 300 great vacancies at the last count, but s1jobs is available round the clock, on your phone, tablet and across social media.
Yes, we’re meeting the criteria of one of the most-quoted sales slogans of all time: ‘Go where your customers are, wherever that is.’
It’s something ice cream vans do very well.
On hot days they flock to parks and beaches like homing pigeons, raking in the money as they flog us cooling treats. But how does this sales plan play out in other business sectors?
Media executive Tim Clark says it’s the basis of his entire career. At the age of 11 he earned piles of pocket money by sitting in the middle of the maze in his local park, selling bewildered and weary visitors hand-drawn maps that showed the route back out.
Today he’s turned his back on mainstream media in favour of selling ultra-niche products.
“In the rush to be big and go global, we’ve forgotten about the small and local, but there’s good business to be done there,” he points out.
David Lloyd Club is another company that recognises the value of tracking down potential customers in their own habitat.
It sends out teams of fitness experts to businesses offering to give staff free health checks, and selling them memberships to their local gym at the same time.
If you’re going to go where your customers are, then it helps to be highly mobile and that’s something luxury brand Belmond used to their advantage last month when they sent their British Pullman – sister train to the Orient Express – to pick up the 180 commuters who were waiting on the normal service to London Victoria from Ashford in Kent.
It’s a journey to work few of the passengers are likely to forget any time soon and a great way of attracting new business.
Drew Houston would approve. He’s the founder of Dropbox and his motto is: “Know where your target audience hangs out.”
Of course, he’s talking about on-line, but face-to-face also works. Do you want a flake with that?
For all the latest sales vacancies visit s1jobs