Business Banking Marketing Manager

This role will be based from either London, Northampton or Glasgow. We will confirm your place of work at the point of offer, ensuring that this is considered in line with our future ways of working and overall location strategy. The hiring manager for the role will discuss the appropriate defined time in office for the role with you as part of the application process.

At Barclays, we offer a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home. We have a structured approach where colleagues work at an onsite location on fixed, 'anchor', days of the week, for a minimum of two days a week or more, as set by the business area (or nearest equivalent if working part-time hours). Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that as we continue to embed our hybrid working environment, we remain in a test and learn phase, which means that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

What will you be doing?

• Supporting the development of briefs/ briefing agencies, including creative/ targeting/ media/ production


• Managing the development of marketing assets and activity including managing feedback and approvals from business stakeholders


• Managing complex campaigns that can be highly segmented and include multiple touch points across various channels


• Being accountable for end to end channel delivery including Email/Direct Mail/ Social/Paid media


• Reporting on performance of marketing campaigns and continually looking to optimise


• Helping squad lead with marketing strategy to ladder up to business strategy


• Adhering to strict governance and controls framework to ensure compliance at all times


• Being in charge of forecasting and reconciling marketing budgets and spend
  
  Experience creating, developing and delivering marketing communications through multiple channels, touchpoints and customer segments with internal and external teams


• Relationship building and diplomacy skills to be able to communicate complex material, with the ability to guide and influence stakeholders, colleagues and external agencies


• Experience in digital and direct marketing, including customer targeting, channel management, effective promotion, personalization and implementation


• Excellent communications skills, written and verbal, high levels of accuracy for work, combined with experience in developing and delivering world-class marketing activity


Skills that will help you in the role:

• Experience in business2business marketing


• Experience of planning, building, delivering, and reporting of multi-variant marketing activities across many channels including direct mail, email, SMS and display advertising


• Experience of working within an Agile project management environment


• Experience of working in a highly regulated industry
  
  Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We offer careers that provide endless opportunity - helping millions of individuals and businesses thrive and creating financial and digital solutions that the world now takes for granted., In the heart of Canary Wharf, our headquarters at Churchill Place boasts onsite amenities such as; a gym, staff restaurant and deli bar, and is easily accessible by tube and bus links. With a population of around 5000 staff the atmosphere is second to none with a real buzz being created around the offices within.

Northampton was the birthplace of Barclaycard in 1966 and we've been based in Pavilion Drive since the building opened in 1997. This state-of-the art energy efficient building holds up to 2,500 staff. The office location is perfect for travel from the midlands and London alike as we are based just off the A45, it is easily accessible by both car and bus routes.
Our new state-of-the-art Campus, right in the heart of Glasgow is a hub of creative collaboration. A place where everyone can bring their true selves to work and reach their full potential. Home to 5,000 of our colleagues, our Tradeston campus will support the community in more ways than one - by creating thousands of new career opportunities and celebrating local artists. A short walk from Central Station on the south of the Clyde, it will be a key location for the Barclays business that will deepen our ties with the city and its communities.

#LI-Hybrid