Digital Marketing Strategy Specialist

The EMEA Life Sciences marketing organisation delivers more than $400M in revenue every year. The Digital Marketing Strategy Specialist will be critical to the growth, optimisation, and development of the EMEA digital channels significantly contributing to the overall performance of the regional marketing team. This will be achieved through the strategic application of expert technical skills and knowledge across those channels working in partnership with corporate, global and regional marketing teams.

This role will be office-based at our Inchinnan, Paisley office (near Glasgow), with the flexibility to work from home 1 day per week. Occasional travel may be required to attend off-site meetings and events.

What will you do?
Develop and implement digital strategies, that engage current and prospective EMEA customers to drive successful business outcomes through multiple digital touchpoints and channelsDrive the adoption of digital technologies in EMEA across multiple digital marketing channels (SEO, SEM, Display, Social, Email)Deliver digital strategy analysis and help provide insights to positively influence regional and global marketing campaign activities, ensuring their success and improvement for EMEA customersCollaborate and influence across a complex and dynamic global, regional and corporate digital marketing organisation to anticipate, optimisation and evolve digital marketing strategies andApply strong analytical ability to evaluate end-to-end customer experience across multiple channels, teams and customer touch pointsReview and communicate digital marketing metrics, making strategic insights and recommendations, in collaboration with EMEA and global analytics teamsManage and continuously improve
digital marketing campaign workflows and intake processes with our marketing team members and vendorsEducate and influence non-digital partners on new data sources, digital marketing capabilities and technologies and how to best use them in their go to market strategiesMentor and train junior digital marketing specialists to become experts in deploying tactics on digital marketing channels

Bachelor's Degree in Marketing, Business, or a related fieldStrong experience in building multi-channel B2B digital marketing strategiesStrong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal collaborators, and interacting with business and technology partners across all organisational levelsExtensive digital marketing execution experience in SEM, SEO, Social Media, Email, Website and Display demonstrating knowledge in digital marketing methodologies and processesStrong data analysis and critical thinking skills and can visualize metrics to clearly communicate key insightsAble to manage budgets and familiar with digital marketing financial planning and strategyStrong project management and organisational abilitiesAbility to prioritise workload effectively as well as identify and resolve problems by completing tasks with a strong attention to detailAbility to understand digital marketing requirements within a complex and dynamic
business environmentAdvanced level of English

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer., Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.