Marketing and Communications Manager

The position will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns. They will promote the creation, enhancement and development of programs to promote Petrolink and its services. Marketing goals will include maintaining the brand integrity of Petrolink and strategically positioning. The Marketing and Communications Manager will also oversee the launch and managing of new products, services, and associated brands to meet profitability goals and targets.,

• Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, social media marketing, conventions, workshops, advertisements, sales tools and other initiatives.


• Develop and promote branding initiatives consistent with corporate business goals and objectives.


• Maximize brand value through the development of ancillary revenue streams and new opportunities.


• Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.


• Work with creative staff and other department heads to produce marketing collateral in accordance with brand messages.


• Develop marketing plans within budget requirements.


• Collaborate with all departments to identify internal and external customer needs.


• Communicate and negotiate with promotional partners as needed for joint marketing activities.


• Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.


• Develop, manage and execute an annual strategic marketing and communications plan for Petrolink to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.


• Evaluate the success of various communication strategies and provide and implement recommendations for improvement.


• Analyse potential new products/media to enhance the marketing/communications work of Petrolink.


• Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles.


• Ensure that all materials are developed and distributed according to an appropriate timeline.


• Oversee the development, management and maintenance of all online communication vehicles.


• Provide strategic leadership to the marketing group and all other departments of Petrolink. Set the yearly agenda for the marketing group and actively manage the department to accomplish its goals.
  
  University degree in marketing, advertising, sales, or business administration, or equivalent.


• Work experience in the not-for-profit sector preferred.


• Bachelor/master's degree in journalism, Communications or related field.


• 2 - 3 years of work experience in the sector including the handling of corporate communications, original writing and editing and some public relations.


• 5 years of direct work experience in a marketing management capacity.


• Excellent understanding and familiarity with brand building and brand management.


• Demonstrated proficiency in internet marketing techniques, technologies, and solutions.


• Highly effective project management, prioritisation, multi-tasking, and time management skills to meet deadlines.


• Excellent written and verbal communication skills.


• Breadth of working knowledge and past experience in publishing with print and web media.


• Knowledge of printing procedures and requirements preferred.


• Ability to manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements.


• Highly effective project management, prioritisation, multi-tasking, and time management skills to meet deadlines.


• Strong presentation, written and verbal communication skills.


• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.


Core Competencies

• Communication, Negotiation and Networking / Relationship Building


• Teamwork, Leadership, Planning and Organising


• Adaptability and Analytical Thinking


• Decision Making and Problem Solving
  
  Petrolink is an independent and neutral wellsite data solutions company that operates in over 40 countries. We specialize in visualization, data analytics, and data interoperability to increase efficiency and drive down operational costs for our clients. With office locations worldwide, we employ and invest in the best people from across the globe to help us deliver our services wherever they are needed.
  
  Petrolink offers a competitive total remuneration package.