PPC & SEO SpecialistHead Office

To support the Digital Marketing Manager with the execution, delivery, and optimisation of the digital media strategy across Paid Search, Display, SEO, and Metasearch channels for Apex Hotels and its sub brands. The primary focus of the role is to deliver actionable insight and own end-to-end projects from scoping, strategy, campaign management, and analysis, through to performance reporting. The role will support core business functions including rooms, food & beverage, meetings & events, and spa.,

• Driving the continuous improvement of the digital media strategy


• Day to day management of the digital channels including:


• PPC campaigns - building, performance analysis, optimisation, and reporting


• Metasearch - launching, optimisation and reporting of campaigns


• SEO - ongoing rank monitoring, KW research, analysis, optimisation and reporting


• Develop measurement strategies, tracking KPI's to assess campaign performance and identify issues


• Providing in depth analysis and insights to inform customer segmentation


• Assisting the wider marketing team - supporting on key projects and initiatives


• Collaboratively design and manage PPC and Metasearch campaigns, ensuring alignment with our seasonal promotions and events, thereby enhancing our brand visibility and direct bookings.


• Providing SEO expertise that supports our content strategy, particularly content that highlights our unique properties and guest services, ensuring top ranking in search results and enhancing user engagement.


• Develop comprehensive monthly reports that detail campaign performance across all channels, including insights into ROI, website traffic, and conversion rates. Utilise these reports to guide future campaign strategies and budget allocations.
  
  We love to welcome people with different experiences and from different places into our Apex family. We want to ensure you get the best experience from the role you begin your journey with us in. To excel within this role, you will have:


• Digital marketing expertise - at least two years of experience in a similar role


• Google Certifications (Ads and Analytics)


• Experience with keyword/topic research through paid SEO tools (such as Semrush/BrightEdge)


• Full proficiency of Google Analytics and Google Search Console


• Numerate and analytical with the ability to produce reports and derive valuable insights and analysis


• Experience of using and learning to use different programmes, software, and platforms quickly and efficiently


• Creative, with an interest in travel and marketing campaigns and a passion to progress in these areas


• Customer-driven and motivated by work that enhances the guest experience with a strong ability to build rapport
  
  You will work with great people, enjoy your time at work, develop new friendships, networks, and skills, and of course you will also receive a competitive rate of pay and a generous range of employee benefits which includes:


• 29 days holiday


• Training and development from day one


• Employee events and celebrations


• Inhouse company interactive employee communication APP


• Entry to our state-of-the-art gym and pools.


• Access to an external Employee Assistance Programme


• Financial Wellbeing App Wagestream, allowing you the flexibility to get paid earlier than your normal monthly pay date.


• £200 referral bonus when your friends or family join the team.


Following your first successful 3 months, you'll also receive ……

• Access to our discounts and wellbeing platform "Treat Yourself Here", unlocking savings and experiences for you and your family.


• Involvement in our employee of the quarter and annual recognition schemes


• Long service recognition


• Probation pass and annual anniversary complimentary guest experience overnight stay and dinner for two


• 50% discount in our restaurants


• Cycle to Work Scheme


• Discounted room rates for employees, friends, and family


• Spa treatments and product discounts


• Critical Illness & Life Assurance cover


We encourage you to bring your true self to work - we recruit for attitude and train for skill. We'll provide great training and development opportunities, allowing you to flourish in a fun and fulfilling career, reaching your dreams and aspirations. So, whatever your vibe, our family can never be too big, there's a place here for you. We have one ask - that you bring your personality, ideas, and spark. We're an innovative, thriving business and we want you to be part of our exciting journey., Head Office - Edinburgh Apex House, 1 Mid New Cultins, Edinburgh, Edinburgh, EH11 4DH