The developing world of Insurance

Are you an original thinker with fresh ideas who can look at a situation and spot how to shake it, shake it, shake it like a Polaroid Picture?

insurance 1_smallWell, hey ya, you could be ready to put yourself in the frame for a career in Insurance.

Industry pundits have predicted this business is ready for development and already the first of a new breed of insurance brands is emerging – and turning our notions of risk into sharper focus.

Instead of covering policy-holders against the threat of ill-health and disease, new providers are offering enticing rewards for customers who actually take steps to stay well.

These include discounts on gym memberships, health checks, fitness gear and outdoor activities, as well as assistance in tackling weight problems and smoking.

The idea has come from – where else? – but our good friends in the US of A.

It was here that health insurance providers started offering gym memberships to customers and found that claims against policies tumbled as fitness levels climbed.

Now that official studies have reinforced the message that taking regular exercise can do wonders for anyone, even those aged in their 90s, the idea that insurance companies can cut the cost of claims by helping customers to stay fit and healthy is taking off faster than Usain Bolt after the Number 36 bus.

No claims discounts have been commonplace in motor insurance for decades, but it is only now when research is stacking up about how much individuals can influence their own health that the idea has transferred into personal insurance too.

Selling such new ideas to the public is an exciting challenge for Insurance Sales Advisers, but this isn’t just about meeting targets.

Instead customer retention is essential, if policyholders and the business that covers them are to fully realise their rewards.

As Account Executives and Customer Relations Handlers, there could be tangible rewards for you too because the most innovative companies in this field are as supportive of their staff as they are of their clients, with regular health checks and fitness incentives, as well as financial bonuses for a job well done.

And, let’s face it, work is a whole lot easier when you feel on top form and not under the weather.

Meanwhile, other healthy shakes in insurance can be found in car showrooms, where motor cover is being offered as part of a bundle of expenses including car payments and road tax that are wrapped up into one finely honed monthly figure.

This is leaving drivers with nothing more to pay but their fuel – a bill that will be lower due to the fact we now walk all the way to the gym, of course!

These industry trends bring us ever closer to the notion that soon we might have one insurance policy that covers everything – from protecting the slates on the roof to covering the cost of Tiddles’ vet bills and safeguarding the annual skiing trip to the Alps.

And when that happens, working in the Insurance Business will be even more challenging and rewarding than ever!

 

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