What does it take to become a successful Marketing Executive? Now, that’s the million dollar question. And the honest answer is: everything you can think of . . . and then a little bit more.
There are, however, some important skills that you simply can’t do without.
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Imagination
It’s important to have excellent organisational skills in order to carry out tasks such as planning product launches and preparing market research studies – all within a strict financial budget, of course.
But having an imagination that can bring marketing projects to life and inject something special into them is what makes you an executive who gets noticed.
Adaptability
In marketing you can find yourself promoting your message across a vast range of platforms – including newspapers, television, radio, podcasts and social media.
Being able to adapt your content to fit each of these is a top skill and takes research and practice.
Adaptability is also important in the office environment. You’ll be working closely with the advertising department, market researchers, sales staff and customer services so you need to be comfortable making adjustments to ensure productive teamwork.
Intuition
Opportunities to promote products or services come and go as frequently as city centre buses but it’s knowing when to hop on board that counts.
Not all opportunities will take you to your correct destination.
It’s having the intuition to recognise the right opportunity at the right time that puts you ahead of the pack.
Foresight
Marketing executives aim to maximise company profits through developing sales strategies that match customer requirements.
This can’t be achieved on the hoof. It takes research and analysis.
It also takes foresight – the ability to look far into the future, pinpoint new trends and prepare accordingly.
Self-belief
It doesn’t matter whether your title is marketing, brand or account executive. And it doesn’t matter whether your mission is to promote products, sell services or inspire the general public with ideas. Above all you will need an unfaltering belief in what you’re doing and the determination to persuade everyone else your way is the right way.
If you think you have these skill sets, you have what it takes to be a marketing executive. You may even climb the career ladder all the way to director.
Give yourself a head start with the latest Marketing/PR vacancies from s1jobs.