Digital Communications Manager

4-Day Working Week with an Allocated Day Off

Use Your Creativity to Make a Difference Across Scotland

Great communications do more than raise awareness. They connect people with support, inspire action and create meaningful change.

At Advice Direct Scotland, we're looking for a talented Digital Communications Manager to help us tell our story, grow our reach and ensure more people across Scotland can access the advice and support they need.

About Us

Advice Direct Scotland (ADS) is Scotland's national advice service, providing free, practical and impartial advice to people across Scotland on issues including consumer rights, energy, debt, housing and advocacy.

Our mission is simple: to ensure everyone in Scotland has access to the support they need, when they need it.

As a modern, digital-first organisation, we deliver advice and support through telephone, webchat, email, SMS, social media and self-service digital tools, enabling us to reach people in the way that works best for them.

Every year, our services help thousands of people navigate financial challenges, access support, resolve consumer issues and improve their wellbeing. Our people are at the heart of everything we do, helping us deliver meaningful impact across Scotland's communities.

Why Join Us?

• 4-day working week, with an allocated day off each week (31.25 hours)
• £31,000 per annum salary
• 30.5 days annual leave (38 days pro rata), enabling excellent work-life balance
• 8% employer pension contribution
• Life insurance for added peace of mind
• Cycle to Work Scheme
• Employee Assistance Programme (EAP) and wellbeing support
• Fresh fruit and snacks
• Company events
• Company sick pay
• Comprehensive training and development
• Opportunities for progression within Advice Direct Scotland

About the Role

This is an exciting opportunity to lead and shape the digital voice of a national charity.

You'll develop engaging campaigns, manage our digital channels, create compelling content and use audience insight to continuously improve performance. From promoting life-changing services to showcasing the impact of our work, you'll play a key role in helping ADS reach more people, influence more effectively and strengthen its reputation across Scotland.

If you're equally comfortable developing strategy, creating content and analysing results, this role offers the chance to make a visible and lasting impact.

What You’ll Do

You'll lead the development and delivery of ADS's digital communications strategy, ensuring our online presence supports organisational priorities, strengthens our reputation and helps more people access our services. Through engaging campaigns, compelling content and audience-focused communications, you'll increase awareness of the life-changing support we provide across Scotland.

Working across social media, websites and digital platforms, you'll create and deliver content that informs, engages and inspires action. You'll use analytics, audience insight and digital best practice to continually improve performance, maximise reach and enhance the user experience. You'll also play a key role in showcasing the impact of our work through powerful stories, campaigns and stakeholder communications, while championing innovation, accessibility and emerging digital technologies.

As a trusted communications specialist, you'll work closely with colleagues across the organisation to ensure our messaging is consistent, impactful and aligned with our mission and values.

What You'll Bring

You're a creative and results-driven communications professional with a passion for digital engagement and storytelling. You understand how to create content that captures attention, builds trust and inspires action, and you're equally comfortable developing strategy as you are delivering hands-on communications activity.

You'll have experience managing digital channels, creating engaging content and delivering campaigns that achieve measurable results. Confident using data and audience insight to inform decisions, you'll enjoy identifying opportunities to improve performance and reach new audiences.

You'll be an excellent communicator with strong relationship-building skills, able to work collaboratively with colleagues and stakeholders at all levels. Most importantly, you'll share our commitment to making a positive difference and will be motivated by the opportunity to use your skills to help people across Scotland access the advice and support they need.

You'll have experience developing and delivering effective digital communications, marketing or audience engagement activity, with a proven ability to create compelling content and manage digital channels that deliver measurable results. You'll be confident managing websites and social media platforms, using audience insight and performance data to inform decisions and improve engagement. A relevant qualification in Communications, Marketing, Media, Journalism or a related discipline, or equivalent professional experience, is required.

Experience within the charity, public or third sector would be advantageous, as would knowledge of SEO, email marketing and digital audience development. We're also interested in candidates who can bring additional content creation skills, such as graphic design, video production or multimedia development, and those with experience using emerging technologies and AI tools to enhance communications and marketing activity.

Why This Role Matters

Every campaign you deliver, every story you share and every audience you engage could help someone access vital support, overcome a challenge or improve their future.

This is an opportunity to use your digital communications expertise for something bigger than clicks and impressions. It's a chance to help change lives.

If you're looking for a role with purpose, creativity and impact, we'd love to hear from you.

Why Join Advice Direct Scotland?

At ADS, you'll be part of an organisation that combines innovation and expertise to support people across Scotland. Whatever your role, you'll help us deliver trusted, high-quality services and make a positive difference to the people and communities we serve.

Equality and Inclusion

We welcome applications from all sections of the community and want every candidate to have an equal opportunity to demonstrate their skills and experience. If there is anything we can do to support you during the recruitment process, including discussing reasonable adjustments, please let us know.