Are you a commercially minded visual storyteller who knows how to capture attention, build engagement, and run impactful campaigns?,

Campaign Delivery & Multi-Channel Marketing: Plan, execute, and monitor integrated marketing campaigns across email, social, web, and print to raise the profile of the Group, promote services, and support organisational objectives.
Annual Conference Promotion & Engagement: Lead creative marketing and audience-engagement initiatives for the Group's flagship Annual Conference-delivering pre-event promotional campaigns to drive ticket registrations, producing on-the-day digital coverage, and generating post-conference highlight assets.
Content Creation & Visual Storytelling: Design eye-catching, on-brand graphics and multimedia assets (video, photo, motion graphics/animation) for targeted marketing funnels, promotional collateral, email campaigns, web, and print.
Podcast Production: Support the end-to-end recording, editing, and publishing of Group podcast episodes, including capturing high-quality audio/video, repurposing episodes into bite-sized social teasers, and building a loyal listener base.
Social Media Growth & Community Management: Drive audience growth across our primary platforms (Instagram, LinkedIn, Facebook, X, etc.) through targeted content planning, active community engagement, and trend monitoring.
Communications, PR & Copywriting: Craft persuasive, audience-specific copy for external marketing materials, landing pages, newsletters, press releases, and internal communications.
Website Optimisation & Digital Maintenance: Keep web content and campaign landing pages fresh, engaging, and search-optimised via our WordPress CMS.
Marketing Analytics & Performance Reporting: Track and report on key digital and marketing metrics (reach, click-through rates, conversion, delegate registrations, and podcast downloads) to evaluate ROI and continually refine output.
Events & Collaborative Support: Support the promotion, coordination, and on-site delivery of Group workshops, exhibitions, and training courses, working closely with internal stakeholders and external suppliers (printers, sponsors, agencies).
Website Optimisation & Digital Maintenance: Keep web content and campaign landing pages fresh, engaging, and search-optimised via our WordPress CMS.
Marketing Analytics & Performance Reporting: Track and report on key digital and marketing metrics (reach, click-through rates, conversion, delegate registrations, and podcast downloads) to evaluate ROI and continually refine output.
Events & Collaborative Support: Support the promotion, coordination, and on-site delivery of Group workshops, exhibitions, and training courses, working closely with internal stakeholders and external suppliers (printers, sponsors, agencies).

Essential
Marketing & Campaign Understanding: Demonstrable knowledge of digital marketing principles, audience segmentation, campaign planning, and promotional funnels.
Creative Eye & Toolkit: Strong hands-on proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro) or modern creative suites (e.g., Canva/Figma).
Digital & Social Savvy: Proven track record running social media channels, engaging professional and public audiences, and utilising modern short-form formats (e.g., Reels, carousels, vertical video).
Web & Content Systems: Practical experience managing or updating WordPress websites and campaign landing pages.
Communication & Copywriting: Exceptional written and verbal communication skills, with a talent for writing persuasive, engaging marketing copy tailored to distinct audiences.
Tech Comfort: Solid skills across standard office tools (Google Workspace and Microsoft 365).
Organisational Drive: A self-starter attitude with the ability to manage competing project deadlines, coordinate campaigns, and maintain meticulous attention to detail.
Practical experience in recording, editing, or producing podcasts (using tools such as Adobe Audition, Audacity, or Premiere Pro).
Experience in event marketing, conference promotion, or delegate acquisition.
Degree or HND level in Marketing, Digital Media, Communications, Graphic Design, or a related discipline (or equivalent practical portfolio)., Right to Work: Eligibility to work in the UK.
Mobility: Full UK driving licence and access to a vehicle with business cover (travel to group sites and event venues required).
Vetting: Satisfactory PVG (Protecting Vulnerable Groups) Scheme membership via Disclosure Scotland.

Comprehensive Benefits: Access to optional private healthcare, company pension scheme, additional annual leave, and employee referral perks.
Work with Purpose: Contribute to an organisation making a meaningful difference across Scottish communities every day.
Strategic & Creative Impact: Take real ownership of high-profile campaigns-including our Annual Conference and podcast channel-with the freedom to introduce fresh ideas.
Collaborative Culture: Work within a dedicated, supportive team that champions professional development.

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